{"id":129217,"date":"2021-06-21T11:39:33","date_gmt":"2021-06-21T09:39:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=129217"},"modified":"2021-06-21T19:39:46","modified_gmt":"2021-06-21T17:39:46","slug":"espana-recoge-13-metales-y-tres-gp-en-el-primer-dia-de-cannes-lions-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=129217","title":{"rendered":"Espa\u00f1a recoge 13 metales y tres GP en el primer d\u00eda de Cannes Lions 2021"},"content":{"rendered":"<p><b>El <a href=\"https:\/\/ipmark.com\/cannes-lions-2021-sera-digital\/\">festival Cannes Lions<\/a> sube su tel\u00f3n virtual con multitud de conferencias, mesas redondas y entrega de premios, desde el 21 al 25 de junio. Un total de 29.074 campa\u00f1as procedentes de 90 regiones han sido valoradas en esta convocatoria, que engloba trabajados realizados en 2019 y 2020. En esta primera jornada, se han entregado galardones a las categor\u00edas de Outdoor, Print &amp; Publishing, Health &amp; Wellness, Pharma y Design. Espa\u00f1a ha recogido un total de 13 metales (tres oros, siete platas y tres bronces) y tres GP<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burger King y su premiada campa\u00f1a \u2018<a href=\"https:\/\/ipmark.com\/whopper-con-moho-y-sin-conservantes-burger-king\/\">Moldy Whopper<\/a>\u2019 vuelve a ser protagonista en el primer d\u00eda de entrega de galardones. <\/span><b>La marca, junto a las agencias creativas David Miami, Publicis Spain e Ingo Stockholm, recibieron tres Grandes Premios de Outdoor Lions por las piezas \u201828\u2019, \u201832\u2019 y \u201825\u2019 del trabajo publicitario \u2018Moldy Whopper\u2019<\/b><span style=\"font-weight: 400;\">, que recogieron adem\u00e1s un oro cada una por los mismos trabajos. La filial argentina de la espa\u00f1ola David recibi\u00f3 adem\u00e1s una plata por \u2018Home of the Billboards\u2019 para la cadena de restaurantes.<\/span><\/p>\n<figure id=\"attachment_129222\" aria-describedby=\"caption-attachment-129222\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-129222\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk.jpg\" alt=\"\" width=\"960\" height=\"681\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk.jpg 960w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-300x213.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-768x545.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-100x71.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-895x635.jpg 895w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-24x17.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-36x26.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-48x34.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/fundacion-bbk-600x426.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-129222\" class=\"wp-caption-text\">Fundaci\u00f3n BBK y LLYC Madrid recogieron un bronce en la campa\u00f1a \u2018The last older person to die in Loneliness\u2019.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">En esta categor\u00eda,<\/span><b> Fundaci\u00f3n BBK y LLYC Madrid<\/b><span style=\"font-weight: 400;\"> recogieron un bronce en la campa\u00f1a \u2018The last older person to die in Loneliness\u2019<\/span> <span style=\"font-weight: 400;\">y Magnum (Unilever) y<\/span><b> Lola MullenLowe Madrid <\/b><span style=\"font-weight: 400;\">por<\/span> <span style=\"font-weight: 400;\">\u2018Magnum XXL Towl Collection\u2019.<\/span><\/p>\n<figure id=\"attachment_129224\" aria-describedby=\"caption-attachment-129224\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-129224\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1.jpg\" alt=\"\" width=\"960\" height=\"681\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1.jpg 960w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-300x213.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-768x545.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-100x71.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-895x635.jpg 895w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-24x17.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-36x26.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-48x34.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/magnum-1-600x426.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-129224\" class=\"wp-caption-text\">Magnum (Unilever) y Lola MullenLowe Madrid por \u2018Magnum XXL Towl Collection.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">El premiado trabajo de Burguer King y las agencias David Miami, Publicis Spain e Ingo Stockholm recibi\u00f3 cuatros platas por la acci\u00f3n\u00a0 \u2018<\/span><b>28\u2019, \u201832\u2019, \u201833\u2019 y \u201835\u2019 de \u2018Moldy Whopper\u2019 en la categor\u00eda Print &amp; Publishing.<\/b><span style=\"font-weight: 400;\"> El Gran Premio fue para \u2018Courage is beautiful\u2019 de Ogilvy London para Dove, otro de los trabajos m\u00e1s escuchados durante la primera gala de Cannes Lions 2021. Para Espa\u00f1a, <\/span><b>Leo Burnett Madrid<\/b><span style=\"font-weight: 400;\"> recogi\u00f3 tres platas por \u2018Chapter 01\u2019, \u2018Chapter 06\u2019 y \u2018Chapter 10\u2019 para Procter &amp; Gamble (P&amp;G), mientras que <\/span><b>Lola MullenLowe Madrid <\/b><span style=\"font-weight: 400;\">recibi\u00f3 un bronce por \u2018Legs\u2019 para Magnum (Unilever).<\/span><\/p>\n<figure id=\"attachment_129223\" aria-describedby=\"caption-attachment-129223\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129223 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/leo-burnett-1.jpg\" alt=\"\" width=\"480\" height=\"339\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/leo-burnett-1.jpg 480w, https:\/\/ipmark.com\/wp-content\/uploads\/leo-burnett-1-300x212.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/leo-burnett-1-100x71.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/leo-burnett-1-24x17.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/leo-burnett-1-36x25.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/leo-burnett-1-48x34.jpg 48w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption id=\"caption-attachment-129223\" class=\"wp-caption-text\">Leo Burnett Madrid recogi\u00f3 tres platas por \u2018Chapter 01\u2019, \u2018Chapter 06\u2019 y \u2018Chapter 10\u2019 para Procter &amp; Gamble (P&amp;G).<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">En Health &amp; Wellness Lions, se han entregado dos GP a los trabajos<\/span><b> \u2018#Wombpainstories\u2019 de AMV BBDO London para Essity y para \u2018Beco. #Stealourstaff\u2019 de TBWA\/London para Beco.<\/b><span style=\"font-weight: 400;\"> Por su parte la categor\u00eda Lions Health and United Nations Foundation entreg\u00f3 un GP a <\/span><b>\u2018Good celebrates (addresspollution.org)\u2019 de AMV BBDO London <\/b><span style=\"font-weight: 400;\">para Central Office for Public Interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el resto de categor\u00edas de la primera jornada. El GP de Pharma Lions ha sido par<\/span>a<b> \u2018Sick Beats\u2019 <\/b><span style=\"font-weight: 400;\">de Area 23 y AN FCB Health Network Company (Nueva York) para Woojer, mientras que el GP de Design Lions para <\/span><b>AKQA Stockholm por \u2018H&amp;M Looop<\/b><span style=\"font-weight: 400;\">\u2019 para H&amp;M. Todos los ganadores en este <a href=\"https:\/\/www.lovethework.com\/awards-2021\">enlace<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King y su premiada campa\u00f1a \u2018Moldy Whopper\u2019 vuelve a ser protagonista en el primer d\u00eda de entrega de galardones.<\/p>\n","protected":false},"author":30,"featured_media":129220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[977],"class_list":["post-129217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-cannes-lions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a recoge 13 metales y tres GP en el primer d\u00eda de Cannes Lions 2021<\/title>\n<meta name=\"description\" content=\"Espa\u00f1a recoge 13 metales ( 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