{"id":129025,"date":"2021-06-18T11:38:12","date_gmt":"2021-06-18T09:38:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=129025"},"modified":"2021-06-18T12:42:59","modified_gmt":"2021-06-18T10:42:59","slug":"el-mitico-logo-de-warner-bros-desaparece-tras-la-fusion-con-discovery","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=129025","title":{"rendered":"El m\u00edtico logo de Warner Bros desaparece\u00a0tras la fusi\u00f3n con Discovery"},"content":{"rendered":"

El hist\u00f3rico logotipo de Warner Bros tiene sus d\u00edas contados. Tras la fusi\u00f3n de Warner Media (holding propietario de Warner Bros) y Discovery, el \u00faltimo redise\u00f1o de Pentagram realizado hace dos a\u00f1os, desaparece, y el emblem\u00e1tico escudo, formado por las letras W y B en may\u00fasculas, pasar\u00e1 a ser Warner Bros Discovery. Nuevo rebranding y eslogan \u2018The stuff that dreams are made of<\/em>\u2019 (\u2018Las cosas de las que est\u00e1n hechos los sue\u00f1os\u2019, en espa\u00f1ol).<\/b><\/p>\n

El dise\u00f1o de la consultora independiente de dise\u00f1o Pentagram desaparece despu\u00e9s de la fusi\u00f3n, estrategia colaborativa para competir en la industria audiovisual y ganar fuerza en el terreno de las plataformas de streaming.<\/span> Un nuevo logotipo, formado por el nombre de las dos productoras<\/b>, con aspecto envejecido, que recuerda los a\u00f1os noventa (colores amarillo y dorado, en formato 3D). Nueva alianza que ser\u00e1 definitiva en 2022, seg\u00fan fuentes consultadas en Gr\u00e1ffica y Brandemia.<\/em><\/span><\/p>\n

\"\"<\/p>\n

La \u00faltima actualizaci\u00f3n de la agencia ten\u00eda el objetivo de hacer el escudo m\u00e1s elegante y limpio, por lo que se redibujaron los caracteres emblem\u00e1ticos W y B, con un azul m\u00e1s brillante.<\/span><\/p>\n

No es la \u00fanica noticia de productoras internacionales. Recientemente, <\/span>Amazon <\/span><\/a>anunci\u00f3 la compra de los estudios de la Metro-Goldwyn-Mayer<\/strong> por alrededor de 9.000 millones de d\u00f3lares.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tras la fusi\u00f3n de Warner Media (holding propietario de Warner Bros) y Discovery, el \u00faltimo redise\u00f1o de Pentagram realizado hace dos a\u00f1os, desaparece, por el nombre de las dos productoras.<\/p>\n","protected":false},"author":30,"featured_media":129028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225],"class_list":["post-129025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding"],"acf":[],"yoast_head":"\nEl m\u00edtico logo de Warner Bros desaparece\u00a0tras la fusi\u00f3n con Discovery<\/title>\n<meta name=\"description\" content=\"El logotipo de Warner Bros desaparece\u00a0tras la fusi\u00f3n con Discovery, formado ahora la identidad visual por el nombre de las compa\u00f1\u00edas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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