{"id":128807,"date":"2021-06-17T10:27:34","date_gmt":"2021-06-17T08:27:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=128807"},"modified":"2021-06-17T10:30:08","modified_gmt":"2021-06-17T08:30:08","slug":"ambar-desmonta-prejuicios-las-radler-que-tapan-bocas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128807","title":{"rendered":"Ambar desmonta prejuicios: \u2018\u2019Las Radler que tapan bocas\u2019\u2019."},"content":{"rendered":"<p>Existen muchos prejuicios en torno a la cerveza con lim\u00f3n: \u2018\u2019no es una cerveza, es un refresco\u2019\u2019, \u2018\u2019solo se toma en verano\u2026\u2019\u2019, prejuicios que la marca de cerveza \u00a0pretende desmontar con la campa\u00f1a <strong>\u2018\u2019Las Radler que tapan bocas\u2019\u2019<\/strong>, un planteamiento que contin\u00faa la l\u00ednea de Ambar Radler 0\u20190 con el eslogan <strong>\u2018\u2019Sobre todo cerveza\u2019\u2019.<\/strong><\/p>\n<p><strong>M\u00e1s cerveza que lim\u00f3n<\/strong><\/p>\n<p>Ambar Radler surgi\u00f3 con el reto de mantener la esencia de Ambar Especial y el frescor de la fruta, el cual consigui\u00f3 gran aceptaci\u00f3n en el mercado bajo el eslogan <strong>\u201c\u00bfqui\u00e9n dijo que la cerveza con lim\u00f3n no es cerveza?\u201d.<\/strong><\/p>\n<p>Cinco a\u00f1os despu\u00e9s, <strong>Ping\u00fcino Torreblanca<\/strong> ha ideado esta campa\u00f1a para Cervezas Ambar, con el objetivo de mantener la cerveza con lim\u00f3n como cerveza por encima de todo y sacar reforzada a Ambar Radler desmintiendo los clich\u00e9s en torno a esta variedad.<\/p>\n<p>La campa\u00f1a consta de piezas para redes sociales y digital, as\u00ed como marquesinas para exterior y cu\u00f1as de radio en torno a la certeza de que la <strong>Ambar Radler <em>tapa bocas,<\/em><\/strong> acabando con todos los prejuicios que existen sobre la cerveza con lim\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta nueva campa\u00f1a, se 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