{"id":128396,"date":"2021-06-11T12:00:12","date_gmt":"2021-06-11T10:00:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=128396"},"modified":"2021-06-11T12:00:12","modified_gmt":"2021-06-11T10:00:12","slug":"american-express-relanza-shop-small-para-apoyar-al-comercio-local","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128396","title":{"rendered":"American Express relanza &#8216;Shop Small&#8217; para apoyar al comercio local"},"content":{"rendered":"<p><strong>American Express\u00a0<\/strong>vuelve a apostar por segundo a\u00f1o por la iniciativa\u00a0<strong>Shop Small<\/strong> en Espa\u00f1a. Se trata de una campa\u00f1a donde la compa\u00f1\u00eda considera prioritario incentivar el consumo en el comercio local y as\u00ed lograr su recuperaci\u00f3n. En 2020, la iniciativa permiti\u00f3 destinar 164 millones de euros en apoyo al comercio minorista.<\/p>\n<p>Esta iniciativa fue lanzada por primera vez en Estados Unidos en 2010, y se puso en marcha la edici\u00f3n 2020 en 18 pa\u00edses entre los que se encuentran Reino Unido, India, Alemania, Canad\u00e1, M\u00e9xico o Jap\u00f3n, entre otros.<\/p>\n<h3>Incentivo directo para apoyar el comercio local<\/h3>\n<p>La compa\u00f1\u00eda ha puesto a disposici\u00f3n de sus titulares un mapa de los negocios que participan en la campa\u00f1a y medios de contacto para conocer m\u00e1s informaci\u00f3n.\u00a0<strong>Shop Small<\/strong> se materializa a trav\u00e9s de varias iniciativas de apoyo a los comercios locales, entre otras, un sistema de incentivo directo a la compra, que consiste en\u00a0<strong>bonificar a los titulares de estas tarjetas con 5\u20ac por cada 20\u20ac gastados en establecimientos locales.\u00a0<\/strong><\/p>\n<p>\u00abEsta campa\u00f1a es parte de una pol\u00edtica continua de apoyo que\u00a0<strong>American Express<\/strong> ofrece a este colectivo, a trav\u00e9s de diferentes iniciativas llevadas a cabo durante todo el a\u00f1o. El comercio local es la columna vertebral de nuestra econom\u00eda y estamos muy orgullosos de apoyarlo\u00bb, comenta <strong>Juan Orti<\/strong>, CEO de\u00a0<strong>American Express Espa\u00f1a<\/strong>.<\/p>\n<h3>Necesidades de los clientes<\/h3>\n<p>Como parte de la campa\u00f1a, la marca ha realizado una encuesta entre\u00a0<strong>1.500 consumidores y comerciantes<\/strong> para entender los nuevos h\u00e1bitos de consumo generados en el \u00faltimo a\u00f1o. \u00c9stos han desembocado en una nueva mentalidad, que requiere cambios en al gesti\u00f3n de un comercio local.<\/p>\n<p>Tras la consulta, se pone en evidencia la importancia que tiene para este comercio la\u00a0<strong>incorporaci\u00f3n de nuevos canales y formas de pago\u00a0<\/strong>adaptados a las nuevas formas de consumo, como, por ejemplo, el pago con tarjeta o m\u00e9todos\u00a0<em>contactless<\/em>, o el uso de redes sociales como v\u00edas alternativas para darse a conocer. De hecho, un 80% de los pagos se ha realizado a trav\u00e9s de estos m\u00e9todos. No obstante, tan s\u00f3lo un 20% de los establecimientos encuestados han incorporado nuevos m\u00e9todos de pago para poder atender mejor a sus clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American Express\u00a0vuelve a apostar por segundo a\u00f1o por la iniciativa\u00a0Shop Small en Espa\u00f1a. Se trata de una campa\u00f1a donde la compa\u00f1\u00eda considera prioritario incentivar el consumo en el comercio local y as\u00ed lograr su recuperaci\u00f3n<\/p>\n","protected":false},"author":6924,"featured_media":128402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6081],"class_list":["post-128396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-banca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Express relanza &quot;Shop Small&quot; para apoyar al comercio local<\/title>\n<meta name=\"description\" content=\"En esta campa\u00f1a, la compa\u00f1\u00eda considera prioritario incentivar el consumo en el comercio local para as\u00ed lograr su recuperaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=128396\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Express relanza &quot;Shop Small&quot; 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