{"id":128290,"date":"2021-06-10T11:05:05","date_gmt":"2021-06-10T09:05:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=128290"},"modified":"2021-06-10T14:44:07","modified_gmt":"2021-06-10T12:44:07","slug":"sven-schuwirth-nuevo-director-de-negocio-digital-y-estrategia-en-seat-y-cupra","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128290","title":{"rendered":"Sven Schuwirth, nuevo director de negocio digital y estrategia en Seat y Cupra"},"content":{"rendered":"<p><b>Seat ha nombrado a Sven Schuwirth su nuevo director de negocio digital y estrategia de producto en la marca de automoci\u00f3n y en Cupra, asumiendo el nuevo puesto el 1 de julio. Hasta la fecha mencionada, ocupa el cargo de <em>senior vice president digital experience &amp; business<\/em> en Audi, tambi\u00e9n del Grupo Volkswagen.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El ejecutivo asume el nuevo cargo con el objetivo de impulsar el negocio digital y la estrategia de producto de las marcas de Seat y Cupra, reportando su trabajo al presidente de Seat, <\/span><a href=\"https:\/\/ipmark.com\/wayne-griffiths-nuevo-presidente-de-seat\/\"><b>Wayne Griffiths<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 20 a\u00f1os de experiencia en la industria del autom\u00f3vil en el \u00e1rea comercial, Sven Schuwirth ha desarrollado la mayor parte de su carrera en el Grupo Volkswagen, trabajando en para <\/span><b>Audi AG<\/b><span style=\"font-weight: 400;\">. Desde 2019, es el responsable de crecimiento de la digitalizaci\u00f3n de la marca, centrados en impulsar las ventas y en ofrecer a los clientes una buena experiencia de cliente, tanto online como offline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras estudiar Direcci\u00f3n de Empresas e Ingenier\u00eda en la Universidad T\u00e9cnica de Berl\u00edn y en la Universidad de California, Schuwirth comenz\u00f3 su carrera en Audi AG en 1999. En 2004, fue nombrado director de desarrollo de marca e identidad corporativa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras del presidente de Seat, \u201cSven Schuwirth tiene una gran visi\u00f3n sobre la transformaci\u00f3n digital y su nombramiento <\/span><b>nos permitir\u00e1 mejorar la experiencia integral en todos nuestros productos y servicios <\/b><span style=\"font-weight: 400;\">y avanzar en la forma de interactuar con los clientes, a trav\u00e9s de experiencias emocionales de marca\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha desarrollado la mayor parte de su carrera en el Grupo Volkswagen, trabajando en para Audi AG.<\/p>\n","protected":false},"author":30,"featured_media":128291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[662],"class_list":["post-128290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-seat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sven Schuwirth, nuevo director de negocio digital y estrategia en Seat y Cupra<\/title>\n<meta name=\"description\" content=\"Sven Schuwirth, nuevo director de negocio digital y estrategia en Seat y Cupra, ha pasado la mayor parte de su carrera en Audi AG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=128290\" \/>\n<meta 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