{"id":128159,"date":"2021-06-09T13:32:11","date_gmt":"2021-06-09T11:32:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=128159"},"modified":"2021-06-09T13:32:11","modified_gmt":"2021-06-09T11:32:11","slug":"seguros-de-vivir-campana-mas-vital-santalucia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128159","title":{"rendered":"\u00abSeguros de vivir\u00bb, la campa\u00f1a m\u00e1s vital de Santaluc\u00eda"},"content":{"rendered":"<p><strong>Santaluc\u00eda<\/strong> vuelve a confiar en la agencia independiente\u00a0<strong>Mi Querido Watson<\/strong> para la creaci\u00f3n de su \u00faltima campa\u00f1a. A trav\u00e9s de su nuevo\u00a0<em>claim<\/em>\u00a0<strong>\u00abSeguros de vivir\u00bb<\/strong>, la aseguradora se posiciona como un gran posibilitador y creador de oportunidades que puede llegar a ser un seguro.<\/p>\n<p>La idea creativa plantea un\u00a0<strong>homenaje a la vida<\/strong> desde los que m\u00e1s la han vivido: los que lo han vivido todo, los que han creado, han viajado, han construido familias&#8230; Se ha buscado una personalidad de marca diferente, en un tono positivo y vital, y con la m\u00fasica como hilo conductor. Es por ello que\u00a0<strong>\u00abAlegr\u00eda de Vivir\u00bb<\/strong>, de\u00a0<strong>Ray Heredia<\/strong>, es la banda sonora versionada por el grupo\u00a0<strong>Tu Otra Bonita.\u00a0<\/strong><\/p>\n<h3>Producci\u00f3n del\u00a0<em>spot<\/em><\/h3>\n<p>Para que la nueva campa\u00f1a haya visto la luz, la agencia independiente ha contado con la productora\u00a0<strong>Lee Films\u00a0<\/strong>y la fuerza visual y narrativa de\u00a0<strong>Ferragut<\/strong> en la direcci\u00f3n. Para la producci\u00f3n de toda la campa\u00f1a gr\u00e1fica se ha contado con la artista e ilustradora\u00a0<strong>Mercedes deBellard<\/strong>.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/557963665\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>Esta campa\u00f1a transversal trabaja la estrategia en todo el\u00a0<em>funnel<\/em> de conversi\u00f3n de la marca.\u00a0<strong>Infinity Media<\/strong> ha realizado la estrategia de medios para adecuar el mensaje a cada canal, trabajando para construir la marca en los medios que generan m\u00e1s notoriedad y afinidad, y construyendo desde el producto en los formatos enfocados a consideraci\u00f3n y conversi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de seguros conf\u00eda una vez m\u00e1s en Mi Querido Watson para llevar a cabo su \u00faltima campa\u00f1a, que consideran un \u00abhomenaje a la vida\u00bb.<\/p>\n","protected":false},"author":6924,"featured_media":128161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-128159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Seguros de vivir&quot;, la campa\u00f1a m\u00e1s vital de Santaluc\u00eda<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda de seguros conf\u00eda una vez m\u00e1s en Mi Querido Watson para llevar a cabo su \u00faltima campa\u00f1a, que consideran un &quot;homenaje a la vida&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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