{"id":12815,"date":"2011-01-27T03:55:28","date_gmt":"2011-01-27T03:55:28","guid":{"rendered":"https:\/\/ipmark.com\/cartografa-social-o-cmo-controlar-la-reputacin-en-las-redes\/"},"modified":"2011-01-27T03:55:28","modified_gmt":"2011-01-27T03:55:28","slug":"cartografa-social-o-cmo-controlar-la-reputacin-en-las-redes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=12815","title":{"rendered":"&#8216;Cartograf\u00eda social&#8217; o c\u00f3mo controlar la reputaci\u00f3n en las redes"},"content":{"rendered":"<p>La herramienta creada por LF Channel permite a los clientes conocer el d\u00f3nde, cu\u00e1ndo y c\u00f3mo de la actividad de los usuarios en los medios sociales en relaci\u00f3n a su empresa. El servicio proporciona la informaci\u00f3n necesaria para la toma de decisiones a la hora de hacerse presente en las redes sociales o de crear canales de comunicaci\u00f3n para conseguir el posicionamiento deseado.<\/p>\n<p>Las acciones en redes sociales requieren fijarse objetivos claros y para obtener el mejor retorno de inversi\u00f3n es primordial conocer la imagen de la empresa que circula en las mismas, lo que requiere un an\u00e1lisis distinto al de las m\u00e9tricas tradicionales.<\/p>\n<p>La primera fase de la metodolog\u00eda de LF Channel analiza todas las menciones y conversaciones que se generan sobre una marca, empresa o persona en diferentes soportes sociales y permite la tabulaci\u00f3n tanto de los mensajes emitidos por parte del cliente como lo que los dem\u00e1s dicen de \u00e9l.<\/p>\n<p>En la segunda fase se lleva a cabo un estudio comparativo de los principales competidores o referencias que puedan atraer una demanda similar. Una vez obtenidos y tabulados todos los datos, LF Channel asesora al cliente sobre la mejor estrategia de comunicaci\u00f3n y las acciones de marketing online a seguir, centr\u00e1ndose en sus diversos p\u00fablicos objetivos. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La herramienta creada por LF Channel permite a los clientes conocer el d\u00f3nde, cu\u00e1ndo y c\u00f3mo de la actividad de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-12815","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Cartograf\u00eda social&#039; o c\u00f3mo controlar la reputaci\u00f3n en las redes - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=12815\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Cartograf\u00eda social&#039; 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