{"id":128117,"date":"2021-06-08T14:34:51","date_gmt":"2021-06-08T12:34:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=128117"},"modified":"2021-06-08T15:14:59","modified_gmt":"2021-06-08T13:14:59","slug":"oscar-dorda-nuevo-presidente-de-la-asociacion-de-agencias-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128117","title":{"rendered":"\u00d3scar Dorda (Arena Media), al frente de la Asociaci\u00f3n de Agencias de Medios"},"content":{"rendered":"

La Asociaci\u00f3n de <\/b>Agencias de Medios<\/b><\/a> (AM) ha nombrado durante su Asamblea, celebrada el 8 de junio, una nueva junta de gobierno para los pr\u00f3ximos dos a\u00f1os formada por \u00d3scar Dorda, <\/b>managing director<\/i><\/b> de Arena Media, como nuevo presidente; Beatriz Delgado, CEO de Mindshare Spain, y Cristina Rey, CEO de Carat Espa\u00f1a, como nuevas vicepresidentas.\u00a0<\/b><\/p>\n

Esta junta sustituye a la presidida durante tres a\u00f1os por <\/span>Beatriz Delgado<\/span><\/a>, que prorrog\u00f3 su mandato en 2020 por motivo de la pandemia.<\/span><\/p>\n

Durante la rueda de prensa virtual, \u00d3scar Dorda se\u00f1al\u00f3 que continuar\u00e1 los proyectos activos de la asociaci\u00f3n, adem\u00e1s de centrarse \u00ab<\/span>en la formaci\u00f3n de nuestra industria a nivel de personalizaci\u00f3n y elevar las capacidades de nuestros equipos<\/b>. Y tambi\u00e9n estar muy atentos a los eventos que tengan impacto en nuestro trabajo, donde tenemos que tener posici\u00f3n y tener el mejor resultado posible\u201d.\u00a0<\/span><\/p>\n

\"\"
Beatriz Delgado, CEO de Mindshare Spain.<\/figcaption><\/figure>\n

En l\u00ednea, Beatriz Delgado a\u00f1adi\u00f3 que<\/strong> <\/span>desde \u201cla AM queremos seguir siendo un agente activo en el mundo de la comunicaci\u00f3n<\/b>. Tenemos mucho que decir y nuestro trabajo es seguir as\u00ed. Ayudar a que nuestra industria sea m\u00e1s profesional<\/a> y lograr lo objetivos\u201d. A ello, Cristina Rey a\u00f1adi\u00f3 que tambi\u00e9n trabajan en atraer talento, \u201cmucha gente joven se forma en tipos de carreras y grados que realmente no contemplan la industria de medios como una salida relevante en el mercado\u201d.\u00a0<\/span><\/p>\n

Di\u00e1logo con las administraciones\u00a0<\/strong><\/p>\n

La jornada tambi\u00e9n sirvi\u00f3 para abordar temas de inter\u00e9s en esta industria, como la vuelta al di\u00e1logo con las administraciones para tener<\/span> concursos p\u00fablicos<\/b> m\u00e1s eficientes,<\/span> \u201cla administraci\u00f3n deber\u00eda ser la m\u00e1s interesada<\/b> y se presentar\u00edan m\u00e1s agencias, ya que el proceso ser\u00eda m\u00e1s eficiente e invertir\u00edamos mejor el dinero de los ciudadanos\u201d, indic\u00f3 la CEO de Carat Espa\u00f1a.<\/span><\/p>\n

Bye, bye cookie<\/strong><\/em><\/p>\n

El adi\u00f3s de la<\/span> cookie<\/b> apareci\u00f3 en la rueda de prensa virtual, en la que Beartiz Delgado indic\u00f3 que las agencias de medios tienen la capacidad tecnol\u00f3gica para adaptarse y seguir ofreciendo los mismos resultados a los clientes, ya sea entorno cookie o sin \u00e9l, con el first party data, y adaptarse a las nuevas realidades de la industria\u201d. A lo que\u00a0 Cristina Rey agreg\u00f3 que \u201cl<\/strong><\/span>as marcas tienen que invertir mucho dinero y recursos en tener un frame<\/em> tecnol\u00f3gico a la altura de las necesidades de hoy en d\u00eda,<\/b> y sabemos que las instituciones van despacio\u201d.<\/span><\/p>\n

\"\"
Cristina Rey, CEO de Carat Espa\u00f1a.<\/figcaption><\/figure>\n

Estructura de la nueva junta<\/b><\/h3>\n

La <\/span>Junta Directiva de la Asociaci\u00f3n de Agencias de Medios<\/b> queda formada por las siguientes personas: <\/span>Oscar Dorda (Arena), presidente; Beatriz Delgado (Mindshare) y Cristina Rey (Carat), vicepresidentas<\/b>; \u00d3scar Herr\u00e1iz (dentsu X), Juan Antonio Rodr\u00edguez (Equmedia), Rodrigo Olivi\u00e9 (Havas Media) \u00d3scar Gonz\u00e1lez (Initiative), Bego\u00f1a de la Sota (Mediacom), Cristina Barranco (OMD), Sandra Sotelo (PHD), Rita Guti\u00e9rrez(SMG), Patricia Fern\u00e1ndez (Universal McCann), Carlos Casado (Spark Foundry), Hugo Llebr\u00e9s (Wavemaker), Rafael Urbano (Ymedia) y Abelardo Iba\u00f1ez (Zenith), vocales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sustituye a Beatriz Delgado (Mindshare Spain) que pasar\u00e1 a ser vicepresidenta junto a Cristina Rey (Carat Espa\u00f1a).<\/p>\n","protected":false},"author":30,"featured_media":128121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-128117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"\n\u00d3scar Dorda, nuevo presidente de la Asociaci\u00f3n de Agencias de Medios\u00a0<\/title>\n<meta name=\"description\" content=\"La Asociaci\u00f3n de Agencias de Medios (AM) ha nombrado a \u00d3scar Dorda, managing director de Arena Media, como nuevo presidente de la junta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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