{"id":128101,"date":"2021-06-08T15:32:05","date_gmt":"2021-06-08T13:32:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=128101"},"modified":"2021-06-08T15:32:05","modified_gmt":"2021-06-08T13:32:05","slug":"el-audio-gana-cada-vez-mas-presencia-en-el-marketing-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128101","title":{"rendered":"El audio gana cada vez m\u00e1s presencia en el marketing digital"},"content":{"rendered":"

Las redes sociales<\/strong> consolidan su inter\u00e9s por incorporar la voz entre sus herramientas. Twitter<\/strong> ya ha extendido el alcance de su funci\u00f3n de Spaces de audio y ahora est\u00e1 disponible tambi\u00e9n para la plataforma en su versi\u00f3n web, tanto para m\u00f3viles como para desktop. El movimiento llega como consecuencia de la aparici\u00f3n de redes sociales en las que el audio es el rey. El ejemplo es Clubhouse<\/a>,<\/strong> una aplicaci\u00f3n basada en la escucha de las conversaciones entre los usuarios, que, desde mayo de 2020, suma 10 millones de usuarios registrados.<\/p>\n

Expertos estiman que m\u00e1s del 20% de las consultas<\/strong> en Google o en dispositivos Android se realizan por voz<\/strong> y que ese porcentaje crece cada a\u00f1o. Adem\u00e1s, el 31% de los usuarios de smartphones utilizan la voz al menos una vez por semana y las ventas de los asistentes de voz siguen aumentando.<\/strong><\/p>\n

Un estudio de la empresa de investigaci\u00f3n de mercados SEIM revela que en 2020 uno de cada cinco usuarios de asistentes de voz dice haberlo usado m\u00e1s y uno de cada ocho usuarios de podcast los ha escuchado a\u00fan m\u00e1s. El a\u00f1o pasado, 12,4% de los espa\u00f1oles ten\u00eda un altavoz inteligente en casa.<\/strong><\/p>\n

La compa\u00f1\u00eda de marketing digital Rebold<\/a>, analiza el marketing de voz como soluci\u00f3n para las marcas y expone una serie de claves a tener en cuenta.<\/p>\n

    \n
  1. Posicionamiento SEO<\/strong><\/li>\n<\/ol>\n

    \u2018\u2019No hay que olvidar que las b\u00fasquedas por voz requieren una estrategia de SEO diferente a la de los blogs optimizados para dispositivos m\u00f3viles y el SEO local. Los resultados hablar\u00e1n por s\u00ed mismos una vez que se emplee una estrategia de b\u00fasqueda por voz adecuada\u201d, explica Bel\u00e9n Naz, de Rebold.<\/strong><\/p>\n

      \n
    1. Objetivos claros<\/strong><\/li>\n<\/ol>\n

      \u2018\u2019Los podcasts<\/a> son \u00fatiles para convertir clientes fieles y conseguir una comunidad consistente alrededor de la marca. Con ellos es posible genera tr\u00e1fico a una web e incluso monetizar contenido y obtener rentabilidad\u201d, se\u00f1ala.<\/p>\n

        \n
      1. Crear engagement<\/em><\/strong><\/li>\n<\/ol>\n

        Un estudio de Google, asegura que se produce un 60% m\u00e1s de recuerdo de marca y un 52% de inter\u00e9s por ella entre los usuarios a trav\u00e9s de los audios. El v\u00ednculo emocional que se logra con este tipo de contenido es superior al texto. En definitiva, es \u00fatil para generar comunidad en torno a la marca en cuesti\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Las redes sociales abren nuevas v\u00edas de comunicaci\u00f3n y oportunidades para las empresas mediante el audio.<\/p>\n","protected":false},"author":6970,"featured_media":128102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-128101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\nEl audio gana cada vez m\u00e1s presencia en el marketing digital.<\/title>\n<meta name=\"description\" content=\"Las redes sociales abren nuevas v\u00edas de comunicaci\u00f3n y oportunidades para las empresas mediante el audio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=128101\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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