{"id":128032,"date":"2021-06-07T15:06:15","date_gmt":"2021-06-07T13:06:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=128032"},"modified":"2021-06-07T15:06:15","modified_gmt":"2021-06-07T13:06:15","slug":"pepsi-lanza-espana-botella-100-reciclada-y-reciclable","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128032","title":{"rendered":"Pepsi elige Espa\u00f1a para lanzar su nueva botella rPet, 100% reciclada y reciclable"},"content":{"rendered":"<p>Para dar a conocer este compromiso, Pepsi ha lanzado una campa\u00f1a en <strong>la que la botella adquiere el m\u00e1ximo protagonismo<\/strong>. \u201cQuer\u00edamos que los consumidores entendieran la importancia de esta botella con un gesto extraordinariamente valiente para una marca: renunciando a hablar de su l\u00edquido. Hemos hecho e<strong>l <em>drinking shot<\/em> m\u00e1s espectacular e inesperado en la historia de Pepsi<\/strong>, pero a una botella vac\u00eda. Porque aqu\u00ed lo importante es el compromiso medioambiental, y si algo sabe bien, es ayudar a cuidar el planeta\u201d, ha declarado <strong>Lucas Paulino, socio fundador y director creativo ejecutivo del Ruso de Rocky<\/strong>.<\/p>\n<p>En palabras de <strong><a href=\"https:\/\/ipmark.com\/entrevista\/natalia-suazo-directora-de-marketing-pepsico-suroeste-europa\/\">Natalia Suazo, marketing director de PepsiCo Beverages SouthWest Europe<\/a><\/strong>: \u201cEsta campa\u00f1a marca para nosotros <strong>un nuevo hito en la comunicaci\u00f3n de Pepsi<\/strong>. Es valiente, es notoria, pero sobre todo lanza un mensaje de compromiso del que nos sentimos muy orgullosos y que es s\u00f3lo el primer paso en nuestro camino de apoyo a la sostenibilidad\u201d.<\/p>\n<p>La campa\u00f1a, rodada con <strong>Blur Films<\/strong> y el realizador Marc Corominas se lanza en Espa\u00f1a y en las pr\u00f3ximas semanas lo har\u00e1 en otros mercados clave para la compa\u00f1\u00eda.<\/p>\n<p>Se trata de la segunda colaboraci\u00f3n de Pepsi Europa con la agencia independiente El Ruso de Rocky, que result\u00f3 seleccionada en un concurso de agencias en primavera de 2020. <strong>La agencia de medios responsable del lanzamiento es OMD<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Pepsi MAX | Nada sabe mejor que una botella 100% reciclada\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oyJIFCgM-1Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi ha elegido Espa\u00f1a como el primer mercado del mundo para el lanzamiento en todas sus gamas de su nueva botella de pl\u00e1stico 100% reciclado y reciclable (rPet). Este cambio, al que pronto se unir\u00e1n otros pa\u00edses, es un significativo paso en la agenda de sostenibilidad de la compa\u00f1\u00eda y coloca a Pepsi como la primera marca de refrescos de Espa\u00f1a en asumir este compromiso medioambiental.<\/p>\n","protected":false},"author":14,"featured_media":128034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6097,6067],"class_list":["post-128032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-pepsico","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsi elige Espa\u00f1a para lanzar su nueva botella rPet, 100% reciclada y reciclable - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Pepsi elige Espa\u00f1a para lanzar su botella 100-reciclada-y-reciclable en todas sus gamas y apoya la iniciativa con una campa\u00f1a internacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=128032\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi elige Espa\u00f1a para lanzar su nueva botella rPet, 100% reciclada y reciclable - 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