{"id":128020,"date":"2021-06-07T14:51:58","date_gmt":"2021-06-07T12:51:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=128020"},"modified":"2021-06-07T14:53:12","modified_gmt":"2021-06-07T12:53:12","slug":"coca-cola-avanza-en-economia-circular-con-el-50-de-reciclado-en-sus-envases","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=128020","title":{"rendered":"Coca-Cola avanza en econom\u00eda circular con el 50% de reciclado en sus envases"},"content":{"rendered":"<p>El uso de un 50% de pl\u00e1stico reciclado, supone no emplear 2.000 toneladas al a\u00f1o de pl\u00e1stico virgen y el ahorro de 240 toneladas de CO2 en Iberia. La marca de bebidas acaba de lanzar <strong>su nueva botella \u2018Ori\u00f3n\u2019 de Aquarius<\/strong> para los formatos de pl\u00e1stico PET de 0,5 litros, 1 litro y 1,5 litros de todos los sabores, con y sin az\u00facar, con un 50% de rPET.<\/p>\n<p><strong>Ana Gasc\u00f3n, Directora de la Estrategia de Envases para Europa en The Coca-Cola Company: <\/strong>\u2018\u2019La nueva botella \u2018Ori\u00f3n de Aquarius constituye un nuevo hito m\u00e1s en nuestra estrategia de envases. Adem\u00e1s, como ya ha ocurrido con las botellas de Coca-Cola o Fanta creamos un envase ic\u00f3nico que sea un ejemplo de la innovaci\u00f3n y apuesta por el reciclaje y la econom\u00eda circular\u201d.<\/p>\n<p>Tras este lanzamiento, vendr\u00e1n otras iniciativas para conseguir alcanzar el objetivo de que todos los envases de pl\u00e1stico de Coca-Cola en Espa\u00f1a sean fabricados con rPET en la pr\u00f3xima d\u00e9cada.<\/p>\n<p>\u2018\u2019En 2019, fijamos nuestro objetivo de alcanzar un 50% de pl\u00e1stico reciclado o rPET para 2022, con miras a que el 100% de los pl\u00e1sticos sean reciclados o renovables en 2030. Al incrementar el uso del pl\u00e1stico reciclado en nuestras bebidas no carbonatadas damos un paso significativo en la hoja de ruta que nos hab\u00edamos marcado para conseguir este objetivo\u00bb, <strong>apunta Pedro Vinhas, VP de Customer Service &amp; Supply Chain de Coca-Cola Europacific Partners Iberia.<\/strong><\/p>\n<p><strong>Objetivo sostenible de Coca Cola<\/strong><\/p>\n<p>En Europa Occidental, Coca-Cola se ha marcado como meta, la <strong>reducci\u00f3n de emisiones de gases de efecto invernadero del 30% para 2030<\/strong> y la consecuci\u00f3n de emisiones cero en 2040.<\/p>\n<p>Para cumplir con el objetivo, es fundamental trabajar en la sostenibilidad de los envases, eliminando el pl\u00e1stico innecesario o dif\u00edcil de reciclar y reduciendo el uso de materia prima de origen f\u00f3sil.<\/p>\n<p>La marca considera imprescindible que aquellos envases que finalmente se empleen se introduzcan en una econom\u00eda circular mediante el desarrollo de modelos que garanticen que los materiales usados en los envases se reutilizan una y otra vez.<\/p>\n<p>Coca-Cola tambi\u00e9n est\u00e1 trabajando en el desarrollo de iniciativas que puedan incrementar la disponibilidad de sus materiales renovables. En 2009, present\u00f3 su innovador envase <strong>PlantBottle\u2122<\/strong>, de origen vegetal y, actualmente, est\u00e1 colaborando con proveedores tecnol\u00f3gicos para continuar desarrollando este material pionero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola ha alcanzado ya el 50% de PET reciclado en los envases que pone en el mercado en Espa\u00f1a y Portugal para sus bebidas sin gas y zumos: Aquarius, Nestea, Powerade y Minute Maid\u2026 en las que el 50% de los litros que se producen se envasan en pl\u00e1stico PET; en total, m\u00e1s de 730 millones de envases en la operaci\u00f3n Iberia.<\/p>\n","protected":false},"author":6970,"featured_media":128023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143,6067],"class_list":["post-128020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coca-cola","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola da un paso m\u00e1s en su estrategia de econom\u00eda circular con un 50% de reciclado en sus envases.<\/title>\n<meta name=\"description\" content=\"Continuar\u00e1 incrementando el uso de rPET en los envases de todas sus bebidas para alcanzar el objetivo del 100% de este material en los pr\u00f3ximos a\u00f1os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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