{"id":127956,"date":"2021-06-04T15:14:42","date_gmt":"2021-06-04T13:14:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=127956"},"modified":"2021-06-04T15:14:42","modified_gmt":"2021-06-04T13:14:42","slug":"lo-nuevo-de-vueling-creado-por-mccann-barcelona-nos-sobran-los-motivos-para-viajar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127956","title":{"rendered":"Lo nuevo de Vueling creado por McCann Barcelona: \u2018\u2019Nos sobran los motivos para viajar\u2019\u2019"},"content":{"rendered":"<p>Tras m\u00e1s de un a\u00f1o de restricciones, miedos, limitaciones y noticias, el estado de alarma finalmente ha terminado y tras tanto tiempo sin contacto, sin ver a la gente que queremos y echando de menos olores, lugares y momentos, la verdad es que <strong>Vueling cree\u00a0nos sobran los motivos para viajar este verano.<\/strong><\/p>\n<p>Para ello, la aerol\u00ednea ha creado una pieza construida alrededor de c\u00f3mo han cambiado nuestros h\u00e1bitos este \u00faltimo a\u00f1o: \u201cnuestras vidas han cambiado mucho este \u00faltimo a\u00f1o, ahora que llega el momento de recuperar el tim\u00f3n y de volver a salir, a viajar, a reencontrarnos con los nuestros, queremos invitar a una\u00a0reflexi\u00f3n sobre lo que realmente vale la pena\u00a0y lo que nos hace felices\u2019\u2019, comenta <strong>Laura Marco, Directora Creativa Ejecutiva de McCann Barcelona.<\/strong><\/p>\n<p>Las piezas centrales son tres spots que nos llevan, a trav\u00e9s de una\u00a0puesta en escena sensorial\u00a0y que respira verano y disfrute,\u00a0desde la realidad que hemos vivido, hasta una reflexi\u00f3n compartida y en plano general, porque el deseo de salir, tomar aire y desconectar es universal.<\/p>\n<p>Marc Pujolar ha dirigido los spots y han sido producidos por Fight Films. Forman parte de la campa\u00f1a<strong> \u2018\u2019nos sobran los motivos\u2019\u2019<\/strong>, que podr\u00e1 disfrutarse en televisi\u00f3n, YouTube y redes sociales, y que adem\u00e1s contar\u00e1 tambi\u00e9n con piezas gr\u00e1ficas de inspiraci\u00f3n y t\u00e1cticas.<\/p>\n<p><iframe loading=\"lazy\" title=\"PLAYA   Nos sobran los motivos para desconectar desde 24\u20ac\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/G5p2IPg4lOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La aerol\u00ednea lanza una nueva campa\u00f1a de cara a un verano que permitir\u00e1 viajar gracias a la mejora de la situaci\u00f3n pand\u00e9mica. <\/p>\n","protected":false},"author":6970,"featured_media":127957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[1985],"class_list":["post-127956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-vueling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo nuevo de Vueling creado por McCann Barcelona: \u2018\u2019Nos sobran los motivos para viajar\u2019\u2019<\/title>\n<meta name=\"description\" content=\"La aerol\u00ednea lanza una nueva campa\u00f1a de cara a un verano que permitir\u00e1 viajar gracias a la mejora de la situaci\u00f3n pand\u00e9mica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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