{"id":127838,"date":"2021-06-03T16:52:36","date_gmt":"2021-06-03T14:52:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=127838"},"modified":"2021-06-03T20:09:59","modified_gmt":"2021-06-03T18:09:59","slug":"id-publicitario-de-android-dejara-de-estar-disponible-a-finales-de-ano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127838","title":{"rendered":"El ID publicitario de Android dejar\u00e1 de estar disponible a finales de a\u00f1o"},"content":{"rendered":"<p><strong>Google avanza en su estrategia de potenciar la privacidad de los usuarios y emula a Apple respecto al identificador de publicidad en su sistema operativo Android. La compa\u00f1\u00eda con sede en Mountain View ha comunicado a los desarrolladores de aplicaciones m\u00f3viles que a finales de este a\u00f1o el ID de publicidad de Android no estar\u00e1 disponible para aquellos usuarios que hayan inhabilitado la opci\u00f3n de ver anuncios personalizados.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Actualmente, los usuarios que han realizado este ajuste en la tienda de aplicaciones de Android son etiquetados con el ID publicitario del sistema operativo, ya que dicho identificador se utiliza para atribuci\u00f3n, anal\u00edtica y detecci\u00f3n de fraude. Sin embargo, <strong>a finales de este a\u00f1o, el ID publicitario de estos usuarios mostrar\u00e1 una cadena de ceros<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para que los desarrolladores de aplicaciones puedan seguir obteniendo datos de resultados y el propio sistema operativo, detectar casos de fraude, la firma tecnol\u00f3gica ha informado que prev\u00e9 <strong>lanzar una tecnolog\u00eda alternativa al ID de publicidad de Android el pr\u00f3ximo mes de julio<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y ha adelantado su intenci\u00f3n de seguir ofreciendo m\u00e1s opciones a los usuarios para proteger su privacidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos identificadores persistentes a\u00fan est\u00e1n disponibles porque hay varios casos de uso compatibles que no est\u00e1n relacionados con la publicidad. A largo plazo, consideraremos opciones adicionales para proporcionar a los usuarios un control m\u00e1s fundamentado sobre los identificadores persistentes proporcionados a terceros\u201d, han informado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este movimiento es similar a la presentaci\u00f3n de la nueva funcionalidad de iOS 14.5 de Apple, <a href=\"https:\/\/ipmark.com\/ios-14-pone-en-jaque-al-sector-de-la-publicidad-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">el App Tracking Transparency (ATT)<\/a>, que permite a los usuarios decidir qu\u00e9 aplicaciones desea que tengan acceso a su IDFA, el identificador que permite el lanzamiento de campa\u00f1as personalizadas in-app. Con la diferencia de que<strong> Google no lanza un pop-up que permita al usuario decidir si hace \u2018opt-in\u2019 u \u2018opt-out\u2019.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para que los usuarios puedan inhabilitar la opci\u00f3n de ver anuncios personalizados, deber\u00e1n abrir la aplicaci\u00f3n Ajustes de Google y seleccionar la pesta\u00f1a de Anuncios dentro de Servicios. Una vez dentro, podr\u00e1n mover el interruptor de \u2018Inhabilitar Personalizaci\u00f3n de Anuncios\u2019 hacia la derecha.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google informa a los desarrolladores que a finales de este a\u00f1o el ID de publicidad de Android no estar\u00e1 disponible para aquellos usuarios que hayan inhabilitado la opci\u00f3n de ver anuncios personalizados en Ajustes. <\/p>\n","protected":false},"author":29,"featured_media":127858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554],"class_list":["post-127838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El ID publicitario de Android 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