{"id":127825,"date":"2021-06-04T09:34:11","date_gmt":"2021-06-04T07:34:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=127825"},"modified":"2021-06-04T09:34:11","modified_gmt":"2021-06-04T07:34:11","slug":"el-nino-torres-vuelve-a-jugar-gracias-a-juguettos-y-btob","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127825","title":{"rendered":"El Ni\u00f1o Torres vuelve a jugar gracias a Juguettos y BTOB"},"content":{"rendered":"<p>La iniciativa que la agencia independiente y la compa\u00f1\u00eda de juguetes han llevado a cabo, pone el valor el acto de seguir jugando, como siempre ha hecho <strong>El Ni\u00f1o Torres<\/strong>. Conocido por todos, este jugador, representa los valores y la importancia de jugar en la infancia y a lo largo de la vida. Ya no sobre el campo de f\u00fatbol, Fernando Torres, mantiene esa actividad esencial con sus hijos y su familia, porque lo importante en la vida es jugar y es a trav\u00e9s del juego como nos realizamos y nos desarrollamos.<\/p>\n<p>Esta iniciativa, revolucion\u00f3 las redes sociales cuando el futbolista anunci\u00f3 que volv\u00eda a jugar. \u00a0Con el hashtag <strong>#Vuelveelni\u00f1o<\/strong> alcanz\u00f3 <strong>544.4K de interacci\u00f3n en su publicaci\u00f3n y m\u00e1s de 800 mil reproducciones.<\/strong><\/p>\n<p>El Ni\u00f1o no volvi\u00f3 al campo, pero volvi\u00f3 a disfrutar, gracias a Juguettos, de tiempo de ocio y alegr\u00eda junto a los suyos, jugando. Para la marca, es importante <strong>defender los valores y la importancia del juego con un alegato muy especial,<\/strong> mensajes en defensa del juego en la infancia, nuevas <em>covers<\/em> y banners en su web.<\/p>\n<p>Esta nueva acci\u00f3n, supone para Juguettos, convertirse en una marca m\u00e1s universal, que est\u00e1 al alcance de todos y es necesaria a cualquier edad, ya que el juego nos ayuda a solucionar conflictos, <strong>crea v\u00ednculos inquebrantables, hace so\u00f1ar y ayuda a superar momentos dif\u00edciles, porque jugar es vivir y vivir es jugar.<\/strong><\/p>\n<p><strong>BOTB<\/strong> ha sido la agencia encargada de esta acci\u00f3n para transmitir la esencia de Juguettos. Se centra en convertir a las marcas en Livebrands, marcas humanas y \u00fatiles que act\u00faan acorde con su esencia, con lo que las hace \u00fanicas, con su Lifeblood.<\/p>\n<p>Juguettos conf\u00eda desde 2019 en la agencia independiente y una vez m\u00e1s, han colaborado de manera directa para lograr una vinculaci\u00f3n con los consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el D\u00eda Internacional del Juego, lanzaron una acci\u00f3n que sirvi\u00f3 como palanca del nuevo posicionamiento de marca m\u00e1s universal.<\/p>\n","protected":false},"author":6970,"featured_media":127826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6381],"class_list":["post-127825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-juegos"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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