{"id":127793,"date":"2021-06-03T13:08:57","date_gmt":"2021-06-03T11:08:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=127793"},"modified":"2021-06-03T17:49:38","modified_gmt":"2021-06-03T15:49:38","slug":"arena-seguira-gestionando-la-comunicacion-y-medios-de-la-aecc","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127793","title":{"rendered":"Arena seguir\u00e1 gestionando la comunicaci\u00f3n y medios de la AECC"},"content":{"rendered":"<p><strong>La Asociaci\u00f3n Espa\u00f1ola Contra el C\u00e1ncer (AECC)<\/strong>, renueva su colaboraci\u00f3n con la agencia Arena, que gestiona su comunicaci\u00f3n y medios (planificaci\u00f3n estrat\u00e9gica, la planificaci\u00f3n t\u00e1ctica, la negociaci\u00f3n y compra de medios, la medici\u00f3n y el <em>modelling<\/em>, y el asesoramiento integral), desde 2017.<\/p>\n<p>Un a\u00f1o despu\u00e9s de comenzar su camino juntos, comenzaron a explorar nuevas v\u00edas para conectar a la AECC con todos sus p\u00fablicos y elevar la causa, lo que llev\u00f3 a la creaci\u00f3n de un contenido de gran impacto social para destapar la realidad que hay detr\u00e1s de la enfermedad: <strong>Ll\u00e1malo C\u00e1ncer. <\/strong>Este proyecto ha sido reconocido y premiado como <strong>mejor caso de <em>branded content<\/em> en la II Edici\u00f3n de 05&#215;10 de la BCMA y como Mejor Campa\u00f1a de Divulgaci\u00f3n en Prevenci\u00f3n M\u00e9dica en los Premios Constantes y Vitales.<\/strong><\/p>\n<p><strong>Mireia \u00c1lvarez, Client Business Partner de Arena Madrid, comenta acerca de la confianza depositada en la agencia por parte de la AECC<\/strong>: \u2018\u2019Despu\u00e9s de 4 a\u00f1os juntos, mantenemos nuestro nivel de compromiso para continuar ret\u00e1ndonos como su agencia estrat\u00e9gica y de medios. Nuestra inquietud por innovar y desarrollar contenido relevante para sacar a la luz la realidad de esta enfermedad y su impacto socioecon\u00f3mico, contin\u00faa siendo el motor de nuestra relaci\u00f3n con la AECC\u2019\u2019.<\/p>\n<p>Por su parte, <strong>Yolanda Dom\u00ednguez, responsable de marketing de la AECC:<\/strong> \u201cApostar por Arena es apostar por un equipo al que le gusta meterse hasta la cocina, para entender los objetivos, retos y dificultades que tenemos los clientes. Un equipo curioso, que siempre explora nuevas formas de abordar la comunicaci\u00f3n. Un equipo ambicioso que ofrece soluciones innovadoras y disruptivas para hacer crecer las marcas que trabajan a su lado\u2019\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juntos llevar\u00e1n a cabo la acci\u00f3n \u201cLl\u00e1malo C\u00e1ncer\u201d, reconocida como mejor caso de branded content en la II Edici\u00f3n de 05&#215;10 de la BCMA.<\/p>\n","protected":false},"author":6970,"featured_media":127794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-127793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arena seguir\u00e1 gestionando la comunicaci\u00f3n y medios de la AECC<\/title>\n<meta name=\"description\" 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