{"id":127562,"date":"2021-05-31T13:42:35","date_gmt":"2021-05-31T11:42:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=127562"},"modified":"2021-05-31T15:08:19","modified_gmt":"2021-05-31T13:08:19","slug":"naturgy-presenta-nuevos-servicios-en-su-campana-la-comunidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127562","title":{"rendered":"Naturgy presenta sus nuevos servicios en la campa\u00f1a &#8216;La comunidad&#8217;"},"content":{"rendered":"<p><b>La energ\u00e9tica Naturgy ha lanzado la campa\u00f1a \u2018La comunidad\u2019 para mostrar su <a href=\"https:\/\/ipmark.com\/naturgy-compra-la-empresa-hamel-renewables\/\">compromiso con la sociedad<\/a> y donde presenta nuevos productos y servicios adaptados a cada tipo de consumidor, con enfoque medioambiental y digital.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo, que se difundir\u00e1 en un mix de medios, ha estado a cargo de<\/span><b> Contrapunto BBDO<\/b><span style=\"font-weight: 400;\">, como agencia creativa, y con <\/span><b>Arena Media,<\/b><span style=\"font-weight: 400;\"> como empresa de medios. <\/span><b>Bungalow <\/b><span style=\"font-weight: 400;\">ha estado a cargo de la animaci\u00f3n, con ilustraciones de<\/span><b> Ignasi Font.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El spot presenta a diferentes miembros de una comunidad de vecinos, con distintas necesidades. <\/span><b>Desde ser un cliente que puede generar y consumidor su propia energ\u00eda <\/b><span style=\"font-weight: 400;\">(<em>prosumidor<\/em>), as\u00ed como la posibilidad de poder vender el excedente a la red a cambio de una compensaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Productos, como la Tarifa Zen de origen renovable, solar, facilidades de pago, los puntos de recarga el\u00e9ctrica, el servicio de mantenimiento, la atenci\u00f3n a urgencias o las iniciativas sociales para ayudar a familias vulnerables, son algunos de las acciones diferenciales en el adn de la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturgy mantiene un compromiso activo en el desarrollo de un mix energ\u00e9tico m\u00e1s sostenible, con el crecimiento de las energ\u00edas renovables y la apuesta por nuevos vectores, como el gas renovable, el almacenamiento o la generaci\u00f3n distribuida. Adem\u00e1s, <\/span><b>ha invertido m\u00e1s de 14.000 millones de euros en un centenar de proyectos<\/b><span style=\"font-weight: 400;\"> propios a desarrollar en los pr\u00f3ximos a\u00f1os para la recuperaci\u00f3n econ\u00f3mica, en el marco del programa \u2018Next Generation\u2019.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Lanzamos nuestra nueva campa\u00f1a: #CambiamosContigo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0eXgbR7y2CM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n muestra su compromiso con la sociedad con nuevos productos adaptados a cada tipo de cliente, con enfoque sostenible y digital.<\/p>\n","protected":false},"author":30,"featured_media":127566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6087],"class_list":["post-127562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-naturgy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naturgy presenta sus nuevos servicios en su campa\u00f1a &#039;La comunidad&#039;<\/title>\n<meta name=\"description\" content=\"Naturgy presenta sus nuevos servicios y su propio compromiso con la sociedad en su \u00faltima campa\u00f1a &#039;La comunidad&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=127562\" 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