{"id":127529,"date":"2021-05-31T12:17:56","date_gmt":"2021-05-31T10:17:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=127529"},"modified":"2021-05-31T12:17:56","modified_gmt":"2021-05-31T10:17:56","slug":"escada-primera-marca-lujo-sumarse-fashion-renting-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127529","title":{"rendered":"Escada, primera marca de lujo en sumarse al &#8216;fashion renting&#8217; en Espa\u00f1a"},"content":{"rendered":"<p>El\u00a0<em><strong>fashion renting<\/strong><\/em><em>,\u00a0<\/em>o alquiler de ropa, es uno de los negocios con mayores de perspectivas de crecimiento mundial ante <a href=\"https:\/\/ipmark.com\/recommerce-tendencia-alza-compras-online\/\">el auge del recommerce<\/a>. Se estima que, s\u00f3lo en Estados Unidos, crezca a un ritmo medio anual de casi el 11%, seg\u00fan Reuters.<\/p>\n<p>En Espa\u00f1a, la compa\u00f1\u00eda de moda femenina\u00a0<strong>Escada<\/strong> se ha convertido en\u00a0<strong>la primera firma de lujo que se suma al\u00a0<em>fashion renting<\/em><\/strong>. A trav\u00e9s de la plataforma espa\u00f1ola\u00a0<strong>Pislow<\/strong>, la marca va a reducir la huella ambiental de los productos, alargando la vida \u00fatil de sus prendas y accesorios.<\/p>\n<p>Por otro lado,\u00a0el\u00a0<em>big data<\/em> que la plataforma ofrece, permitir\u00e1 que la firma produzca sus prendas de manera mucho m\u00e1s predecible, validando sus colecciones a trav\u00e9s de clientes reales y evitando el excedente de producto.<\/p>\n<h3>Un consumidor cada vez m\u00e1s concienciado<\/h3>\n<p>Con esta decisi\u00f3n,\u00a0<strong>Escada<\/strong> ofrece una primera colecci\u00f3n con <strong>medio centenar de referencias<\/strong>, valoradas en hasta\u00a0<strong>1.299 euros<\/strong>, y se incluyen todas las categor\u00edas estrella de la firma: vestidos, trajes, pantalones, abrigos y bolsos.\u00a0De este modo, la marca demuestra su compromiso ante esta nueva forma de consumir moda, <strong>respondiendo a las inquietudes de un consumidor cada vez m\u00e1s concienciado<\/strong>.<\/p>\n<p>\u00abEstamos viviendo una transformaci\u00f3n en el paradigma de la moda, donde queremos sumarnos a trav\u00e9s de este modelo basado en la econom\u00eda circular que alarga la vida \u00fatil de nuestras prendas\u00bb, explica\u00a0<strong>Santiago Noguera<\/strong>, director general de\u00a0<strong>Escada Iberia<\/strong>. \u00abDe esta forma, mantenemos los altos est\u00e1ndares de calidad y, al mismo tiempo, nos acercamos a un p\u00fablico nuevo\u00bb.<\/p>\n<p>\u00abEste acuerdo con firmas con una fuerza e historia como\u00a0<strong>Escada<\/strong>, demuestra que el\u00a0<em>renting <\/em>y la moda de lujo pueden ir de la mano, mejorando as\u00ed el impacto medioambiental, con una gesti\u00f3n m\u00e1s sostenible y a la vez m\u00e1s rentable\u00bb, a\u00f1ade\u00a0<strong>Sheila Moya<\/strong>, cofundadora de\u00a0<strong>Pislow.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la primera firma de lujo que se suma al &#8216;fashion renting&#8217; en Espa\u00f1a, tendencia en alza marcada en el sector de la moda debido a una mayor conciencia con el medio ambiente.<\/p>\n","protected":false},"author":6924,"featured_media":127530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-127529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escada, primera marca de lujo en sumarse al &#039;fashion renting&#039; en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"La firma se suma al &#039;fashion renting&#039;, tendencia en alza marcada en el sector de la moda debido a una mayor conciencia con el medio ambiente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=127529\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escada, primera marca de lujo en sumarse al &#039;fashion renting&#039; 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