{"id":127519,"date":"2021-05-31T10:52:10","date_gmt":"2021-05-31T08:52:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=127519"},"modified":"2021-05-31T15:07:45","modified_gmt":"2021-05-31T13:07:45","slug":"anabel-varela-nueva-strategy-growth-director-de-craft-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127519","title":{"rendered":"Anabel Varela, nueva \u2018strategy &#038; growth director\u2019 de Craft Espa\u00f1a"},"content":{"rendered":"<p><strong>Craft Espa\u00f1a, propiedad de <a href=\"https:\/\/ipmark.com\/analisis-de-los-principales-grupos-publicitarios-en-2020\/\">Interpublic Group<\/a> (IPG), ha incorporado a su equipo a Anabel Varela, como su nueva <i>strategy &amp; growth director<\/i>. Despu\u00e9s de casi ocho a\u00f1os en OMD Espa\u00f1a, la profesional liderar\u00e1 las acciones de crecimiento de negocio y marketing en la nueva agencia, adem\u00e1s de posicionar la compa\u00f1\u00eda implementando estrategias de desarrollo de producto y propuestas de valor.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La agencia refuerza su posici\u00f3n en el sector y dentro de la red global con la llegada de Anabel Varela, quien reportar\u00e1 directamente a <strong>Elena Bernad, CEO de la empresa<\/strong>. Tambi\u00e9n asumir\u00e1 el papel de fortalecer la relaci\u00f3n con los clientes actuales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La profesional cuenta con una trayectoria laboral en marketing y comunicaci\u00f3n de m\u00e1s de 20 a\u00f1os, ocupando diferentes puestos de responsabilidad en agencias creativas como <strong>Tequila y TBWA<\/strong>, y en el anunciante <strong>Nokia<\/strong>. En 2013, se incorpor\u00f3 a <strong>OMD Espa\u00f1a<\/strong> como directora de estrategia e innovaci\u00f3n, asumiendo tambi\u00e9n el cargo de directora de marca en 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de Anabel Varela, \u201c<strong>la producci\u00f3n creativa claramente supone el siguiente campo de batalla en la industria publicitaria.<\/strong> Para crear marcas relevantes hoy en d\u00eda, cada vez se necesita un mayor volumen de activos creativos que les permitan posicionarse y destacar tanto en los canales existentes como en los nuevos, que se crean y consolidan a la velocidad de la luz\u201d. Y a\u00f1adi\u00f3 que \u00ab<strong>si a esto<\/strong> <strong>sumamos c\u00f3mo la tecnolog\u00eda<\/strong> est\u00e1 transformando r\u00e1pidamente todos los aspectos de la industria de los medios y la publicidad, resulta una oportunidad disponer de soluciones como las que ofrece Craft\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Craft ayuda a las marcas a impulsar la eficiencia en la entrega de contenido global y comunicaci\u00f3n de marketing. Y ofrece servicios especializados de producci\u00f3n escalables\u00a0 en toda la gama de contenido impreso, digital y de v\u00eddeo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta ahora, la profesional ocupaba el cargo de \u2018strategy, innovation &#038; brand director\u2019 en OMD Espa\u00f1a.<\/p>\n","protected":false},"author":30,"featured_media":127520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-127519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anabel Varela, nueva \u2018strategy &amp; growth director\u2019 de Craft Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Anabel Varela ha sido nombrada nueva \u2018strategy &amp; 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