{"id":127004,"date":"2021-05-21T13:28:50","date_gmt":"2021-05-21T11:28:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=127004"},"modified":"2021-05-21T13:57:30","modified_gmt":"2021-05-21T11:57:30","slug":"lanjaron-promueve-la-economia-circular-dentro-del-sector-de-bebidas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=127004","title":{"rendered":"Lanjar\u00f3n promueve la econom\u00eda circular dentro del sector de Bebidas\u00a0\u00a0"},"content":{"rendered":"

Lanjar\u00f3n, marca de Danone, ha lanzado la campa\u00f1a digital #BotellaxBotella, con motivo del D\u00eda Mundial del Reciclaje, celebrado el 17 de mayo. En este trabajo pone en valor su compromiso de que este 2021 todas sus botellas est\u00e9n hechas de pl\u00e1stico reciclado<\/a> y anima al sector a sumarse a esa iniciativa.<\/b><\/p>\n

Ya se han sumado a la alianza <\/span>Schweppes, Nestl\u00e9 Aquarel, Trina, Font Vella, Fuente Primavera, La Casera, Font Natura y Viladrau.<\/b> La campa\u00f1a y las creatividades han sido desarrolladas por la agencia <\/span>VMLY&R Barcelona<\/b>, con la que se busca impulsar la uni\u00f3n de la industria de bebidas (agua natural y bebidas refrescantes) para que la econom\u00eda circular sea una realidad en el corto plazo.<\/span><\/p>\n

La acci\u00f3n cuenta con piezas creativas digitales en las que se ha cambiado el logo de Lanjar\u00f3n por el de las otras marcas, acompa\u00f1adas de mensajes del tipo: \u2018Botellas 100% hechas de otras botellas (nos da igual la marca)\u2019. Como arranque, <\/span>esta campa\u00f1a cuenta tambi\u00e9n con una lona publicitaria situada en la Plaza Santa Ana de Madrid, de la mano de Schweppes<\/b>, en l\u00ednea a la ola de acciones de exterior activas en los \u00faltimos meses.\u00a0<\/span><\/p>\n

\"\"
Lanjar\u00f3n presenta su lona publicitaria en la Plaza Santa Ana de Madrid, de la mano de Schweppes,<\/figcaption><\/figure>\n

Este trabajo tiene como objetivo visibilizar los <\/span>esfuerzos que est\u00e1n realizando las marcas para ofrecer botellas hechas con pl\u00e1stico reciclado (rPet) y movilizar a todos los agentes y administraciones p\u00fablicas<\/b> competentes, que conforman la cadena de valor, para lograr que la circularidad sea una realidad.<\/span><\/p>\n

Lanjar\u00f3n<\/span>\u00a0introdujo por primera vez el pl\u00e1stico de origen vegetal hace una d\u00e9cada y en 2018 present\u00f3 su primera botella con este material. Ahora, <\/span>trabaja bajo el objetivo de todas las botellas sean hechas de pl\u00e1stico reciclado en 2021,<\/b> as\u00ed como tambi\u00e9n en ser marca neutra en carbono en 2025.<\/b><\/p>\n

    \n
  • Foto principal\/Logos de las marcas adaptados a la campa\u00f1a, de izquierda a derecha y arriba a abajo:\u00a0 Schweppes, Nestl\u00e9 Aquarel, Trina, Fontbella, Fuente Primavera, La Casera, Font Natura, Viladrau.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Schweppes, Nestl\u00e9 Aquarel, Trina, Font Vella, Fuente Primavera, La Casera, Font Natura y Viladrau, marcas que se han unido a la acci\u00f3n, redise\u00f1ando su logo.<\/p>\n","protected":false},"author":30,"featured_media":127005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114],"class_list":["post-127004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad"],"acf":[],"yoast_head":"\nLanjar\u00f3n promueve la econom\u00eda circular dentro del sector de Bebidas\u00a0\u00a0<\/title>\n<meta name=\"description\" content=\"Lanjar\u00f3n promueve la econom\u00eda circular dentro del sector de Bebidas, animando al resto de marcas, en su \u00faltima campa\u00f1a online y offline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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