{"id":126987,"date":"2021-05-21T12:45:22","date_gmt":"2021-05-21T10:45:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=126987"},"modified":"2021-05-21T12:45:22","modified_gmt":"2021-05-21T10:45:22","slug":"cruzcampo-redisena-mensajes-de-odio-con-mucho-acento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=126987","title":{"rendered":"Cruzcampo redise\u00f1a mensajes de odio con \u201cmucho acento\u201d"},"content":{"rendered":"<p><b>El 21 de mayo se celebra el D\u00eda Mundial de la Diversidad, fecha elegida por Cruzcampo para lanzar una acci\u00f3n social contra las pintadas de odio presentes en diferentes ciudades de Espa\u00f1a, con nuevos mensajes, m\u00e1s inclusivos, en l\u00ednea a su \u00faltima campa\u00f1a \u2018<a href=\"https:\/\/ipmark.com\/conmuchoacento-lola-flores-vuelve-a-escena-para-reivindicar-la-diversidad\/\">Con mucho acento<\/a>\u2019.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La cervecera del Grupo Heineken, con ra\u00edces andaluzas, ha presentado en sus perfiles sociales esta acci\u00f3n en apoyo a la diversidad, desarrolladas en las \u00faltimas horas y en varias ciudades, como <\/span><b>M\u00e1laga, Almer\u00eda, Sevilla, Alicante, Valencia, Barcelona o Madri<\/b><span style=\"font-weight: 400;\">d. La marca interviene en las pintadas de odio con frases como \u201cmucho acento\u201d. Al texto de <\/span><b>\u201cQui\u00e9n lea esto, es gay\u201d, le responde Cruzcampo con \u201cQui\u00e9n lea esto, tiene duende\u201d<\/b><span style=\"font-weight: 400;\">. Ya lo dec\u00eda Lola Flores, protagonista de la campa\u00f1a publicitaria \u201cel acento es tu tesoro, no lo pierdas\u201d, <strong>un acento que no entiende de razas, de condici\u00f3n sexual o de g\u00e9nero.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras del responsable de Cruzcampo, <\/span><b>Esteban Velasco<\/b><span style=\"font-weight: 400;\">, \u201caunque hemos avanzado mucho, paseando por ciudades, h<\/span><b>emos visto algunos mensajes que nos recuerdan que todav\u00eda queda mucho por hacer<\/b><span style=\"font-weight: 400;\">\u201d. <\/span><span style=\"font-weight: 400;\">Con estos nuevos redise\u00f1os de mensajes de odio,<\/span><b> la marca invita a la sociedad a reflexionar en sus redes sociales<\/b><span style=\"font-weight: 400;\">, con esta peque\u00f1a reivindicaci\u00f3n del \u201cpoder del acento para celebrar la diversidad\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cruzcampo, una de las grandes vencedoras en los <a href=\"https:\/\/ipmark.com\/bestn-food-2021-heineken-omd-y-ogilvy-se-reparten-el-podio\/\"><strong>Best!N Food 2021<\/strong><\/a>, al llevarse a casa el 19 de mayo el Gran Premio de la categor\u00eda Film por \u2018Con mucho acento\u2019, junto a Ogilvy, Dentsu y NTeam. Por su parte, Esteban Velasco, <em>senior marketing manager<\/em> de la marca recogi\u00f3 el premio a Best Brand Manager.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"CRUZCAMPO | DIVERSIDAD ES ACENTO | #CONMUCHOACENTO\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9cN9i0hbF4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca invita a la sociedad a reflexionar con las nuevas pintadas y reivindica el poder del acento para celebrar el D\u00eda Mundial de la Diversidad (21 de mayo).<\/p>\n","protected":false},"author":30,"featured_media":126988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6374],"class_list":["post-126987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-cruzcampo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cruzcampo redise\u00f1a mensajes de odio con \u201cmucho acento\u201d<\/title>\n<meta name=\"description\" content=\"Cruzcampo redise\u00f1a mensajes de odio con \u201cmucho acento\u201d en varias ciudades espa\u00f1oles, en su lucha en favor de la diversidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=126987\" 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