{"id":126868,"date":"2021-05-21T09:24:38","date_gmt":"2021-05-21T07:24:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=126868"},"modified":"2021-05-21T09:24:38","modified_gmt":"2021-05-21T07:24:38","slug":"radio-marca-de-la-mano-de-leo-burnett-y-spark-foundry-sintoniza-tu-pasion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=126868","title":{"rendered":"Radio Marca, de la mano de Leo Burnett y Spark Foundry, \u2018\u2019Sintoniza tu pasi\u00f3n\u2019\u2019"},"content":{"rendered":"<p><strong>\u2018\u2019Sintoniza tu pasi\u00f3n\u2019\u2019<\/strong> es el claim que sostiene que Radio Marca reforz\u00f3 su parrilla como nunca en 2020, con periodistas como <strong>Sara Carbonero, Maldini, Antonio Lobato o Emilio P\u00e9rez de Rozas, que se unen a los Ra\u00fal Varela, Edu Garc\u00eda, David S\u00e1nchez, entre otros. <\/strong>Un equipo al que denominan en su nueva campa\u00f1a como \u00ab<strong>Las Voces del Deporte\u2019\u2019<\/strong>.<\/p>\n<p>La campa\u00f1a, dise\u00f1ada por Leo Burnett, se centra en un <strong>spot de unos 20 segundos <\/strong>de duraci\u00f3n, que se ha realizado en animaci\u00f3n 2D con la t\u00e9cnica de <em>collage<\/em> y llevado por la productora Caramel, en el que el fondo negro se llena de vida y color gracias a los locutores de la emisora.<\/p>\n<p>\u2018\u2019Sintoniza tu pasi\u00f3n\u2019\u2019 cuenta tambi\u00e9n con piezas en formato <strong>digital, cu\u00f1a de radio y gr\u00e1fica en prensa<\/strong> que insisten en el gran equipo de profesionales de Radio Marca con \u2018\u2019Las Voces del Deporte\u2019\u2019 y su claim.<\/p>\n<p>La estrategia de medios ha sido dise\u00f1ada por <strong>Spark Foundry<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la campa\u00f1a se apela al poder que tiene la emisora de radio de locutar lo m\u00e1s sencillo y convertirlo en algo incre\u00edble.<\/p>\n","protected":false},"author":6970,"featured_media":126870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6371],"class_list":["post-126868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-radio-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio Marca, de la mano de Leo Burnett y Spark Foundry, \u2018\u2019Sintoniza tu pasi\u00f3n\u2019\u2019<\/title>\n<meta name=\"description\" content=\"En la campa\u00f1a se apela al poder que tiene la emisora de radio de locutar lo m\u00e1s sencillo y convertirlo en algo incre\u00edble.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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