{"id":126861,"date":"2021-05-19T12:45:37","date_gmt":"2021-05-19T10:45:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=126861"},"modified":"2021-05-19T12:45:37","modified_gmt":"2021-05-19T10:45:37","slug":"goto-confia-rebold-lanzar-campana-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=126861","title":{"rendered":"GoTo conf\u00eda en Rebold para lanzar su campa\u00f1a en Espa\u00f1a"},"content":{"rendered":"<p><strong>GoTo<\/strong>, el proveedor israel\u00ed de servicios de movilidad multimodal, ha dejado en manos de <strong>Rebold\u00a0<\/strong>su campa\u00f1a de lanzamiento en nuestro pa\u00eds. La agencia de comunicaci\u00f3n y marketing digital es responsable del dise\u00f1o y puesta en marcha de la campa\u00f1a de marketing y publicidad tras crear el lema:\u00a0<strong>\u00abTengo GOTO, Tengo TODO\u00bb<\/strong>.<\/p>\n<p>La agencia se encarga de coordinar y ejecutar las acciones de marketing y publicidad,\u00a0<strong>tanto en el entorno\u00a0<em>offline<\/em> como\u00a0<em>online <\/em><\/strong>del lanzamiento de\u00a0<strong>GoTo<\/strong>, <a href=\"https:\/\/ipmark.com\/la-marca-de-movilidad-goto-arranca-su-ofensiva-nacional-en-madrid\/\">cuyos servicios comenzaron a funcionar en\u00a0Madrid durante el mes de abril<\/a> con una flota el\u00e9ctrica de m\u00e1s de 1.200 unidades. Este fue el estreno de la compa\u00f1\u00eda en Europa Occidental.<\/p>\n<h3>Arranca la campa\u00f1a<\/h3>\n<p>La campa\u00f1a de lanzamiento en todos los medios digitales se apoya\u00a0<strong>en acciones de publicidad program\u00e1tica, social media y SEM<\/strong>. En el entorno\u00a0<em>offline<\/em>, se publicitar\u00e1 en medios de transporte como autobuses y el metro de Madrid, as\u00ed como en otros emplazamientos publicitarios urbanos.<\/p>\n<p>\u00abTodo estreno supone un reto y en este escenario de vuelta a recuperar el ritmo de vida previo, a\u00fan m\u00e1s\u00bb, comenta <strong>Bel\u00e9n Naz<\/strong>, directora de\u00a0<strong>Rebold Marketing<\/strong>. \u00abEsta propuesta nos permite innovar y crear para conectar con un p\u00fablico urbano que necesita tener todas las opciones de movilidad compartida al alcance de su mano\u00bb.<\/p>\n<p>\u00ab<strong>Rebold<\/strong> es el\u00a0<em>partner<\/em> perfecto para dar a conocer la apuesta de nuestra empresa por ofrecer una soluci\u00f3n multimodal y sostenible a la movilidad urbana en Madrid\u00bb, responde <strong>Marie Lindstr\u00f6m<\/strong>,\u00a0<em>country manager<\/em> de\u00a0<strong>GoTo<\/strong> en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abTengo GOTO, Tengo TODO\u00bb es el lema de la campa\u00f1a que la agencia Rebold ha ideado para la puesta en marcha de la compa\u00f1\u00eda israel\u00ed de movilidad en Espa\u00f1a. <\/p>\n","protected":false},"author":6924,"featured_media":126862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6287],"class_list":["post-126861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-goto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GoTo conf\u00eda en Rebold para lanzar su campa\u00f1a en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"&quot;Tengo GOTO, Tengo TODO&quot; es el lema de la campa\u00f1a que la agencia Rebold ha 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