{"id":126688,"date":"2021-05-17T14:20:05","date_gmt":"2021-05-17T12:20:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=126688"},"modified":"2021-05-17T14:20:05","modified_gmt":"2021-05-17T12:20:05","slug":"teads-comercializa-en-exclusiva-el-inventario-outstream-de-grupo-cope","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=126688","title":{"rendered":"Teads comercializa en exclusiva el inventario outstream de Grupo COPE"},"content":{"rendered":"

El acuerdo complementa la audiencia de Teads, que alcanza actualmente a 33,9 millones de usuarios \u00fanicos en Espa\u00f1a<\/strong>, lo que supone un reach<\/em> del 94%.<\/p>\n

A su vez, Cope.es<\/strong> llega a m\u00e1s de 11,3 millones de usuarios en Espa\u00f1a*, un 32% de reach, de los que el 94% accede a trav\u00e9s de dispositivos m\u00f3viles y cuenta con un perfil de audiencia especialmente af\u00edn a hombres de 35 a\u00f1os en adelante. El grupo COPE cuenta tambi\u00e9n con webs l\u00edderes en entretenimiento musical <\/strong>como Cadena100.es<\/strong> cuya audiencia supera los 6,2 millones de usuarios mensuales, cifra que supone alcanzar a uno de cada cuatro internautas en Espa\u00f1a. Su perfil de audiencia destaca por su afinidad en el target femenino, especialmente a partir de 25 a\u00f1os en adelante. Otras de las webs del grupo son Rockfm.fm<\/strong>, con 699.000 usuarios y MegaStar.fm<\/strong> con 104.000 usuarios.<\/p>\n

IA predictiva<\/strong><\/p>\n

\"\"
Alberto Garc\u00eda, publishers director de Teads.<\/figcaption><\/figure>\n

El acuerdo incluye tambi\u00e9n el uso de la tecnolog\u00eda de Teads por parte de Grupo COPE. Los equipos del grupo podr\u00e1n hacer uso de dicha tecnolog\u00eda para comercializar su propio inventario publicitario. Teads for Publishers<\/em><\/strong><\/a> \u00a0<\/em>incorpora IA predictiva para la optimizaci\u00f3n de resultados en funci\u00f3n de diferentes KPIs y proporciona la posibilidad de ofrecer modelos de compra por resultados (vCPM, CPCV)<\/strong> sin perder eficiencia en el uso del inventario.<\/p>\n

La tecnolog\u00eda de Teads ofrece tambi\u00e9n a los publishers<\/em> soluciones de data<\/em> (Teads Audiences<\/em>), que les permite integrar 1st party data<\/em>, hacer uso de la 3rd party data<\/em> de Teads o utilizar soluciones de targeting sin cookies<\/em>, como el contextual targeting avanzado<\/strong>. Los equipos de Grupo COPE tambi\u00e9n tendr\u00e1n acceso al estudio creativo de Teads (Teads Studio<\/em>) con el que podr\u00e1n optimizar creatividades.<\/p>\n

\u201cGrupo Cope encaja perfectamente en la tipolog\u00eda de publishers con los que trabajamos. Cuenta con un abanico de medios con contenidos de alta calidad y muy especializados, que permiten alcanzar eficazmente a targets espec\u00edficos y en contextos totalmente seguros para los anunciantes\u201d, se\u00f1ala Alberto Garc\u00eda, publisher director <\/em>en Teads<\/strong>.<\/p>\n

*Datos de audiencias procedentes de comScore, MyMetrix Espa\u00f1a – Marzo 2021<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Teads y Grupo COPE han cerrado un acuerdo de exclusividad para la monetizaci\u00f3n de sus contenidos web. Teads ofrecer\u00e1 de forma exclusiva la publicidad outstream en todas las propiedades del grupo, que incluyen adem\u00e1s de la cadena COPE, otras emisoras musicales como Cadena 100, Rock FM y MegaStar FM.<\/p>\n","protected":false},"author":14,"featured_media":126698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6367],"class_list":["post-126688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publishers"],"acf":[],"yoast_head":"\nTeads comercializa en exclusiva el inventario outstream de Grupo COPE - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Grupo COPE ha confiado a la platforma Teads la comercializaci\u00f3n en exclusiva de la publicidad de su inventario outstream.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=126688\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teads comercializa en exclusiva el inventario outstream de Grupo COPE - 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