{"id":126142,"date":"2021-05-12T18:06:16","date_gmt":"2021-05-12T16:06:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=126142"},"modified":"2021-05-12T18:06:16","modified_gmt":"2021-05-12T16:06:16","slug":"nace-masmovil-energia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=126142","title":{"rendered":"Nace M\u00e1sM\u00f3vil Energ\u00eda"},"content":{"rendered":"<p>El grupo empresarial ha lanzado esta nueva propuesta con la que pretende dar un paso revolucionario enfocado en la protecci\u00f3n del planeta. Con ella se suma al servicio que ofrece Yoigo (EnergyGo), Pepephone\u00a0 (PepeEnergy) y Lucera.<\/p>\n<p>Su campa\u00f1a de presentaci\u00f3n la ha dirigido <strong>Spark Foundry<\/strong>, siguiendo una estrategia basada en potenciar la asociaci\u00f3n entre marca y producto, as\u00ed como mejorar los niveles de notoriedad de <strong>M\u00e1sM\u00f3vil Energ\u00eda.<\/strong> Otro objetivo era integrar a Antonio Resines, prescriptor de la marca, como uno de los principales activos de su comunicaci\u00f3n. El actor es capaz de destacar como un valioso atributo para M\u00e1sM\u00f3vil.<\/p>\n<p>Se han utilizado medios tanto <strong>online como offline<\/strong> para conseguir la m\u00e1xima visibilidad de este lanzamiento. En TV se han planificado momentos internos en los principales informativos del pa\u00eds, permitiendo a la marca alcanzar grandes resultados en cobertura y notoriedad en entornos de m\u00e1xima confianza.<\/p>\n<p>Para la parte digital se han llevado a cabo acciones que funcionaron en anteriores campa\u00f1as del grupo para el sector energ\u00e9tico, <strong>por lo que se conseguir\u00e1 un mix de notoriedad para que M\u00e1sM\u00f3vil Energ\u00eda se identifique y reconozca<\/strong>, con el desarrollo de acciones que consiguen un tiempo de permanencia del usuario en la web.<\/p>\n<p>\u201cEs un placer trabajar de la mano de una marca como M\u00e1sM\u00f3vil que, desde sus inicios, ha tenido un ascenso mete\u00f3rico, logrando hacerse un nombre en un mercado ultracompetitivo mientras ofrece soluciones tangibles a sus clientes\u2019\u2019, ha dicho <strong>Miguel Fraile, <em>account planner<\/em> en Spark Foundry.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de medios de Publicis Groupe gestiona la campa\u00f1a para el lanzamiento de M\u00e1sMovil Energ\u00eda, el servicio energ\u00e9tico del Grupo M\u00e1sM\u00f3vil.<\/p>\n","protected":false},"author":6970,"featured_media":126432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[5554],"class_list":["post-126142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-grupo-masmovil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MASMOVIL Energ\u00eda, el servicio 100% verde dise\u00f1ado Spark Foundry<\/title>\n<meta name=\"description\" content=\"La agencia de medios de Publicis Groupe gestiona la campa\u00f1a para el lanzamiento de M\u00e1sMovil Energ\u00eda, el servicio energ\u00e9tico del Grupo MASMOVIL.\" 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