{"id":125906,"date":"2021-05-06T12:25:07","date_gmt":"2021-05-06T10:25:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=125906"},"modified":"2021-05-06T17:51:57","modified_gmt":"2021-05-06T15:51:57","slug":"esther-morillas-nueva-responsable-de-marca-coca-cola-europa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125906","title":{"rendered":"Esther Morillas, nueva responsable de marca Coca-Cola en Europa"},"content":{"rendered":"

Esther Morillas (a la izquierda sobre estas l\u00edneas) promociona en Coca-Cola. La hasta ahora directora de marketing en Coca-Cola Iberia liderar\u00e1 la estrategia de la marca Coca-Cola en Europa. Un puesto que realizar\u00e1 desde Espa\u00f1a. Carolina Aransay (dcha), directora de portafolio y activaci\u00f3n de canal, toma el relevo.\u00a0<\/strong><\/p>\n

El fabricante de bebidas se encuentra en pleno proceso de transformaci\u00f3n organizacional, enfocada a convertirse en una empresa global, horizontal y conectada, que combine su capacidad de gran escala con el conocimiento local. Parte de esta transformaci\u00f3n implica la creaci\u00f3n de una unidad de negocio para toda Europa.\u00a0<\/span><\/p>\n

En este sentido, la compa\u00f1\u00eda ha anunciado una serie de ascensos en los departamentos de marketing y comunicaci\u00f3n. Esther Morillas ha sido nombrada directora de la marca Coca-Cola para toda Europa<\/strong>, un puesto de alta responsabilidad que, seg\u00fan informan, seguir\u00e1 ejerciendo desde Espa\u00f1a.\u00a0<\/span><\/p>\n

Con 20 a\u00f1os de experiencia en marketing, Morillas ha desarrollado la mayor parte de su carrera profesional en The Coca-Cola Company, a la que se incorpor\u00f3 en 2003 como brand manager<\/em>.\u00a0<\/span><\/p>\n

Carolina Aransay desempe\u00f1ar\u00e1 la nueva direcci\u00f3n de marketing en Coca-Cola Iberia<\/strong>. Aransay ha desarrollado su carrera profesional durante m\u00e1s de 17 a\u00f1os en marketing de gran consumo. Ha sido responsable de la estrategia y activaci\u00f3n de marcas como Minute Maid, Coca-Cola o Aquarius en Espa\u00f1a; y en una etapa m\u00e1s reciente, como directora de portafolio y activaci\u00f3n del canal.\u00a0<\/span><\/p>\n

Cambios en comunicaci\u00f3n<\/span><\/h2>\n
\"(De
(De izq. a der.) Natalia Gonz\u00e1lez-Vald\u00e9s y Pedro Fern\u00e1ndez<\/figcaption><\/figure>\n

En el \u00e1rea de comunicaci\u00f3n, la compa\u00f1\u00eda tambi\u00e9n ha informado de novedades. Natalia Gonz\u00e1lez-Vald\u00e9s<\/strong> asume una mayor responsabilidad desde Espa\u00f1a como directora de PACS de la zona Med, con pa\u00edses como Espa\u00f1a, Italia, Francia y Grecia<\/strong>, entre otros. Promociona tan solo unos meses despu\u00e9s de incorporarse a Coca-Cola Iberia en septiembre de 2020, como directora de asuntos p\u00fablicos, comunicaci\u00f3n y sostenibilidad (PACS).\u00a0<\/span><\/p>\n

Para reemplazar a Gonz\u00e1lez-Vald\u00e9s se incorpora a la compa\u00f1\u00eda Pedro Fern\u00e1ndez<\/strong>, que asumir\u00e1 la misma direcci\u00f3n en Coca-Cola Iberia<\/strong>, y contar\u00e1 con participaci\u00f3n en el Comit\u00e9 de Direcci\u00f3n, con responsabilidad directa en todo lo relacionado con reputaci\u00f3n, comunicaci\u00f3n y asuntos p\u00fablicos, y la agenda de sostenibilidad en este mercado.\u00a0<\/span><\/p>\n

\u201cCon estos nuevos nombramientos, fiel a su prop\u00f3sito, Coca-Cola est\u00e1 dando los pasos para contar con el mejor equipo que siga mostrando la capacidad de Coca-Cola para crecer a escala global y tener, a la vez, la afinidad local necesaria\u201d, ha declarado Juan Ignacio de Elizalde<\/strong>, director general de Coca-Cola Iberia<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Carolina Aransay toma el testigo de Morillas para dirigir la estrategia de marketing de la compa\u00f1\u00eda en Iberia. <\/p>\n","protected":false},"author":29,"featured_media":125908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-125906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nEsther Morillas, nueva responsable de marca Coca-Cola en Europa<\/title>\n<meta name=\"description\" content=\"Esther Morillas promociona en Coca-Cola. 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