{"id":125877,"date":"2021-05-06T10:51:51","date_gmt":"2021-05-06T08:51:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=125877"},"modified":"2021-05-06T14:49:41","modified_gmt":"2021-05-06T12:49:41","slug":"ogilvy-madrid-fusiona-sus-departamentos-de-estrategia-y-data-analytics","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125877","title":{"rendered":"Ogilvy Madrid fusiona sus departamentos de Estrategia y Data Analytics"},"content":{"rendered":"<p><b>Ogilvy Madrid ha fusionado sus departamentos de Estrategia y Data Analytics bajo la direcci\u00f3n de Concha Santiago, <\/b><b><i>head of strategy<\/i><\/b><b> de la agencia, con el objetivo de potenciar las sinergias que surjan en ambas \u00e1reas y dar una respuesta m\u00e1s eficiente a sus necesidades. Nuevo equipo, formado por 20 personas, dar\u00e1 servicio transversal al resto de disciplinas de la empresa.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El fusionado departamento cuenta con profesionales de <\/span><i><span style=\"font-weight: 400;\">research, behavioural science, brand, customer experience, loyalty, estrategia digital y social, performance, analytics<\/span><\/i><span style=\"font-weight: 400;\">, consultor\u00eda CRM y <\/span><i><span style=\"font-weight: 400;\">martech, <\/span><\/i><span style=\"font-weight: 400;\">que trabajan codo a codo para<\/span><b> ofrecer soluciones estrat\u00e9gicas 360\u00ba a sus clientes<\/b><span style=\"font-weight: 400;\">. As\u00ed, la empresa potencia la creatividad de sus campa\u00f1as a partir del uso de datos y conocimiento del consumidor, y por \u00faltimo, conseguir optimizaci\u00f3n de los resultados a trav\u00e9s de un an\u00e1lisis constante y en tiempo real.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa uni\u00f3n de ambos departamentos nos brinda una ventaja competitiva en un tiempo en el que necesitamos ofrece fiabilidad y confianza a las marcas para las que trabajamos\u201d, ha explicado<\/span><b> Concha Santiago<\/b><span style=\"font-weight: 400;\">. Por su parte, <\/span><b>Marta Guti\u00e9rrez<\/b><span style=\"font-weight: 400;\">,<\/span><i><span style=\"font-weight: 400;\"> senior vicepresident<\/span><\/i><span style=\"font-weight: 400;\"> de Ogilvy Espa\u00f1a y CEO de la filial en Madrid, \u201clas<a href=\"https:\/\/ipmark.com\/categorias\/agencias\/\"> agencias del presente<\/a> tenemos que <\/span><b>basar parte de la propuesta creativa en los datos <\/b><span style=\"font-weight: 400;\">y la investigaci\u00f3n con la misi\u00f3n de enriquecer el valor de las marcas a trav\u00e9s de la visi\u00f3n global y diversa\u201d.\u00a0<\/span><\/p>\n<p><b>El equipo,<\/b><span style=\"font-weight: 400;\"> formado por 20 personas, est\u00e1 formado por Concha Santiago; Ana Fern\u00e1ndez, <\/span><i><span style=\"font-weight: 400;\">brand strategy planner<\/span><\/i><span style=\"font-weight: 400;\">; Yuda Sagman, <\/span><i><span style=\"font-weight: 400;\">experience creative strategist<\/span><\/i><span style=\"font-weight: 400;\">; Eva Garc\u00eda,<\/span><i><span style=\"font-weight: 400;\"> customer engagement &amp; commerce strategist<\/span><\/i><span style=\"font-weight: 400;\">; Astrid Salazar,<\/span><i><span style=\"font-weight: 400;\"> social media strategist\/ eSport speciallist<\/span><\/i><span style=\"font-weight: 400;\">; Blanca Martin, <\/span><i><span style=\"font-weight: 400;\">digital y social media strategist<\/span><\/i><span style=\"font-weight: 400;\">; Elena Mart\u00ednez, <\/span><i><span style=\"font-weight: 400;\">performance &amp; media strategist<\/span><\/i><span style=\"font-weight: 400;\">; Carla Codorniu, <\/span><i><span style=\"font-weight: 400;\">digital strategy &amp; performance strategist<\/span><\/i><span style=\"font-weight: 400;\">; Miriam Parache, <\/span><i><span style=\"font-weight: 400;\">performance strategist;<\/span><\/i><span style=\"font-weight: 400;\"> Vania Liberoff,<\/span><i><span style=\"font-weight: 400;\"> digital &amp; research strategist<\/span><\/i><span style=\"font-weight: 400;\">; Silvia Llorens, <\/span><i><span style=\"font-weight: 400;\">digital &amp; social media strategist<\/span><\/i><span style=\"font-weight: 400;\">; Jos\u00e9 Antonio \u00c1lvarez, <\/span><i><span style=\"font-weight: 400;\">manager CRM<\/span><\/i><span style=\"font-weight: 400;\">; Mari Carmen Vasallo, <\/span><i><span style=\"font-weight: 400;\">senior business analyst<\/span><\/i><span style=\"font-weight: 400;\">; Fran Garc\u00eda, <\/span><i><span style=\"font-weight: 400;\">consultor senior &amp; CRM\/marketing automation consultant<\/span><\/i><span style=\"font-weight: 400;\">; Jos\u00e9 Mar\u00eda Paterna, <\/span><i><span style=\"font-weight: 400;\">senior CRM\/marketing automation consultant<\/span><\/i><span style=\"font-weight: 400;\">; Marina Lainz,<\/span><i><span style=\"font-weight: 400;\"> digital CRM consultant<\/span><\/i><span style=\"font-weight: 400;\">; Pablo Alonso, <\/span><i><span style=\"font-weight: 400;\">data CRM \/Salesforce strategy consultant<\/span><\/i><span style=\"font-weight: 400;\">; Jorge Torres, consultor CRM Salesforce; Mar Bl\u00e1zquez,<\/span><i><span style=\"font-weight: 400;\"> analyst consultant <\/span><\/i><span style=\"font-weight: 400;\">e Isabel Sutil, <\/span><i><span style=\"font-weight: 400;\">data engineer junior<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuevo equipo resultante, formado por 20 personas, dar\u00e1 servicio transversal al resto de disciplinas de la empresa.<\/p>\n","protected":false},"author":30,"featured_media":125881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2773],"class_list":["post-125877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-data"],"acf":[],"yoast_head":"<!-- This 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