{"id":125812,"date":"2021-05-06T10:23:06","date_gmt":"2021-05-06T08:23:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=125812"},"modified":"2021-05-06T19:37:08","modified_gmt":"2021-05-06T17:37:08","slug":"ranking-de-campanas-que-mas-promueven-causas-sociales-y-medioambientales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125812","title":{"rendered":"&#8216;The Good Report&#8217;. Anunciantes y marcas que promueven causas sociales y medioambientales"},"content":{"rendered":"<p><b>Un a\u00f1o m\u00e1s ACT Responsible, en colaboraci\u00f3n de Warc, han lanzado el ranking de las campa\u00f1as publicitarias que m\u00e1s promueven la sostenibilidad y la responsabilidad social en el mundo. En 2020, se analiz\u00f3 un total de 1.266 trabajos bajo estos criterios de 780 agencias para 1.012 marcas.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ACT Responsible y Warc analizan todas las campa\u00f1as sociales y medioambientales creadas por organizaciones sin fines de lucro, sector p\u00fablico o de marcas comerciales. <strong>\u2018The Good Report\u2019 recoge<\/strong> <\/span><b>40 acciones creativas<\/b><span style=\"font-weight: 400;\">, de las cuales 27 son para ONG\u00b4s, 11 para marcas y dos para administraciones. 40 agencias de 21 mercados del mundo (28 procedentes de 19 redes y 14 son independientes).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>ranking de campa\u00f1as lo lidera \u2018<\/b><b><i>Pay it forward\u2019<\/i><\/b><b> de FCB Inferno (London) para The Big Issue &amp; Monzo Bank<\/b><span style=\"font-weight: 400;\">. Le sigue la lista \u2018Elsa\u2019 de ALTMANN+PACREAU Par\u00eds para Association Petits Princes; y \u2018<em>Usafe Building in the Spotligh<\/em>t\u2019 de Anomaly (Londres) para Grenfell United. En agencias, las cinco primeras son Anomaly, FCB Inferno, Altmann + Pacreau, Wings The Agency y FCB; en redes; FCB, BBDO, Ogilvy, McCann Worldgroup y Havas; y en anunciantes, Sea Shepherd Conservation Society, The Big Issue \/ Monzo Bank, Association Petits Princes, WWF y Grenfell United.<\/span><\/p>\n<h3><b>Ranking de campa\u00f1as<\/b><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">\u2018<em>Pay it forward<\/em>\u2019 de FCB Inferno (Londres) para The Big Issue &amp; Monzo Bank<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34595243\">Elsa<\/a>\u2019 de ALTMANN+PACREAU (Par\u00eds) para Association Petits Princes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8216;<a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34612082\"><em>Unsafe Building in the Spotlight<\/em>\u2019 de Anomaly<\/a> (Londres) para Grenfell United<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<em>P<a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34614042\">roject Understood<\/a><\/em>\u2019 de FCB (Canad\u00e1) para Google A.I. \/ Canadian Down Syndrome Society<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34615581\"><em>The Gun Violence History Book<\/em><\/a>\u2019 de FCB (Chicago) para Illinois Council Against Handgun Violence<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<em><a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34614631\">Straws\u2019 &#8211; Seal<\/a>\u2019<\/em> de Wing The Agency para Sea Shepherd Conservation Society<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34613619\"><em>Water Portraits<\/em><\/a>\u2019 de STEVE para Vision du Monde<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34611665\"><em>Wheelchange tours<\/em><\/a>\u2019 de FCB (Lisboa) para Wheelchange tours<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/es.adforum.com\/creative-work\/ad\/player\/34615190\/amanda\/dove\"><em>Courage Amand<\/em>a<\/a>\u2019 de Ogilvy (Toronto) para Dove<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2018<a href=\"https:\/\/act.adforum.com\/creative-work\/playlist\/23087\/the-good-report-2020-top40-campaigns-for-good\/play#34614010\"><em>Through your eyes<\/em><\/a>\u2019 de Wunderman Thompson para INCUCAI x Sony Music<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"\u2018Pay it forward\u2019 de FCB Inferno - The Big Issue &amp; Monzo Bank\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oD2D6r-AvkE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Ranking de agencias<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anomaly (Londres)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FCB Inferno (Londres)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Altmann + Pacreau (Francia)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wings The Agency (Venezuela)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FCB (Canad\u00e1)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impact BBDO (UAE)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FCB (Chicago)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McCann (Nueva York)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BBDO (Nueva York)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">STEVE (Francia)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FCB (Lisboa)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ogilvy (Toronto)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t Panic (UK)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scholz &amp; Friends (Berlin)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wunderman Thompson (Buenos Aires)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Serviceplan (Munich)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McCann (Belgrado)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Africa (S\u00e3o Paulo)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FCB\/SIX (Toronto)<\/span><\/li>\n<\/ol>\n<h3><strong>Ranking de anunciantes\u00a0<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sea Shepherd Conservation Society<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Big Issue &amp; Monzo Bank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Association Petits Princes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WWF<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grenfell United<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amnesty International<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google AI \/ Canadian Down Syndrome Society<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Illinois Council Against Handgun Violence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unilever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">World Vision<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Desde hace casi dos d\u00e9cadas, ACT Responsible recopila los <a href=\"https:\/\/act-responsible.org\/act-the-good-report\/\">mejores trabajos publicitarios<\/a> que promueven la responsabilidad social y la sostenibilidad en el mundo, con el fin de utilizar la creatividad para crear conciencia sobre los principales problemas del mundo. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sea Shepherd Conservation Society, The Big Issue \/ Monzo Bank, Association Petits Princes, WWF y Grenfell United, lideran la lista de anunciantes.<\/p>\n","protected":false},"author":30,"featured_media":125819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,6137],"class_list":["post-125812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-valores-de-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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