{"id":125794,"date":"2021-05-06T14:56:08","date_gmt":"2021-05-06T12:56:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=125794"},"modified":"2021-05-06T14:56:08","modified_gmt":"2021-05-06T12:56:08","slug":"susana-sanchez-nueva-directora-general-de-parfois","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125794","title":{"rendered":"Susana S\u00e1nchez, nueva directora general de Parfois"},"content":{"rendered":"<p>Con m\u00e1s de 14 a\u00f1os en el sector del retail, Susana S\u00e1nchez asumi\u00f3 el cargo <strong>de <em>corporate managing director e board member<\/em> en el Grupo Profand<\/strong>, ejerciendo responsabilidades transversales al grupo &#8211; Finanzas, RRHH, IT &amp; Tecnolog\u00eda, Marca, Responsabilidad Social Corporativa y Sostenibilidad.<\/p>\n<p>Previamente, trabaj\u00f3 en empresas del sector como <strong>Bimba y Lola como <em>chief comercial officer<\/em> y <em>board member<\/em> entre 2013 y 2019<\/strong> o en la marca <strong>Day a Day tambi\u00e9n como <em>chief office manager<\/em> y <em>board manager<\/em> entre 2006 y 2012<\/strong>. En estos proyectos se encarg\u00f3 de responsabilidades como: expansi\u00f3n, operaciones, log\u00edstica, comercio electr\u00f3nico, control de gesti\u00f3n y planificaci\u00f3n estrat\u00e9gica.<\/p>\n<p>La empresa de origen portugu\u00e9s espera un crecimiento de <strong>m\u00e1s del 20% en este 2021<\/strong>. El plan estrat\u00e9gico est\u00e1 centrado en diferentes \u00e1reas del negocio, haciendo hincapi\u00e9 en el crecimiento del negocio digital y en el fortalecimiento de la expansi\u00f3n internacional. En cuanto a lo \u00faltimo, la marca tendr\u00e1 como l\u00edneas generales la entrada a nuevos mercados como Latinoam\u00e9rica; apertura y deslocalizaci\u00f3n de tiendas, con una nueva imagen, para reforzar su presencia en los principales mercados como Espa\u00f1a, Francia o Portugal.<\/p>\n<p>La transformaci\u00f3n de la identidad y las colecciones de marca en los \u00faltimos a\u00f1os, especialmente con el crecimiento de la colecci\u00f3n de apparel, han cambiado las necesidades de sus espacios. El \u00faltimo concepto de tienda, con un dise\u00f1o abierto y luminoso, presenta las colecciones de la marca otorgando una <strong>mejor experiencia al cliente.<\/strong> La apertura y renovaci\u00f3n de espacios con este concepto es una de las apuestas de expansi\u00f3n para 2021.<\/p>\n<p>Parfois tambi\u00e9n apuesta por el lanzamiento de colecciones m\u00e1s exclusivas como <strong>The New Activewear<\/strong>, y por el desarrollo de la estrategia de sostenibilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ejecutiva se enfocar\u00e1 en la consolidaci\u00f3n y crecimiento a nivel internacional de la marca de moda y complementos.<\/p>\n","protected":false},"author":6970,"featured_media":125795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6341,6340],"class_list":["post-125794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-direccion-general","tag-parfois"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Susana S\u00e1nchez, nueva directora general de Parfois<\/title>\n<meta name=\"description\" content=\"La ejecutiva se enfocar\u00e1 en la consolidaci\u00f3n y crecimiento a nivel internacional de la marca de moda y complementos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=125794\" 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