{"id":125704,"date":"2021-05-04T13:14:56","date_gmt":"2021-05-04T11:14:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=125704"},"modified":"2021-05-04T14:19:52","modified_gmt":"2021-05-04T12:19:52","slug":"embudo-de-conversion-se-vuelve-infinito-con-esta-herramienta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125704","title":{"rendered":"El embudo de conversi\u00f3n se vuelve infinito con esta herramienta"},"content":{"rendered":"<p><strong>Una nueva herramienta de automatizaci\u00f3n y fidelizaci\u00f3n apuesta por integrar la fase de atracci\u00f3n del embudo de conversi\u00f3n dentro de la propia fidelizaci\u00f3n, dando valor a los propios datos generados y creando un nuevo funnel que se retroalimenta y fideliza al cliente desde la propia fase de atracci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conocida como Curious, esta herramienta viene del desarrollo y evoluci\u00f3n de Hello! Shopping, y est\u00e1 dise\u00f1ada para aprovechar los datos que se generan de forma autom\u00e1tica en la fase final del embudo de conversi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explica <strong>Aitor Merino<\/strong>, CEO de <strong>Curiou<\/strong>s, el desarrollo comenz\u00f3 al percatarse de que<strong> en la fase final del funnel, se generan datos en tiempo real a los que se les podr\u00eda sacar m\u00e1s partido<\/strong>. As\u00ed que \u201cideamos un nuevo embudo en el cual \u00e9ramos capaces de generar nuevos clientes y llevarlos de nuevo al proceso, entendiendo as\u00ed que la fidelizaci\u00f3n puede entrar en la fase de atracci\u00f3n\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con Merino, la experiencia de cliente se ha vuelto un aspecto casi tan importante como el producto o servicio que se vende, y para que sea buena, debe capturar los datos que se generan y que permiten obtener m\u00e1s informaci\u00f3n de los usuarios. Aqu\u00ed, la automatizaci\u00f3n es clave ya que posibilita \u201cconocer a tu cliente, rastrear sus movimientos, monitorizar la evoluci\u00f3n de todas las fases de la relaci\u00f3n, logrando as\u00ed implementar el<em> customer journey<\/em>\u201d, se\u00f1ala.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con Merino, la herramienta es fruto de un trabajo de cocreaci\u00f3n con varias marcas, entre las que se encuentran <strong>Est\u00e9e Lauder, Clinique, NEX, Damm, MAC o AMA Seguros<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con su herramienta, marcas de cualquier tama\u00f1o pueden registrar y aprovechar toda la informaci\u00f3n que un usuario genera de forma autom\u00e1tica, y potenciar el contacto con los mismos, tanto en los canales online como offline.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo programa de automatizaci\u00f3n integra la fase de atracci\u00f3n del embudo de conversi\u00f3n dentro de la propia fidelizaci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":125713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[50],"class_list":["post-125704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El embudo de conversi\u00f3n se vuelve infinito con esta herramienta<\/title>\n<meta name=\"description\" content=\"Un nuevo programa de automatizaci\u00f3n integra la fase de atracci\u00f3n del embudo de conversi\u00f3n dentro de la propia fidelizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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