{"id":125634,"date":"2021-05-04T10:32:15","date_gmt":"2021-05-04T08:32:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=125634"},"modified":"2021-05-04T10:32:15","modified_gmt":"2021-05-04T08:32:15","slug":"anunciantes-ante-futuro-cookieless","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125634","title":{"rendered":"Los anunciantes, ante el futuro cookieless. Entre la preocupaci\u00f3n y la preparaci\u00f3n"},"content":{"rendered":"<p><strong>Con la cuenta atr\u00e1s ya en marcha, todav\u00eda son minor\u00eda las marcas que se consideran preparadas para el ecosistema <i>cookieless <\/i>que se avecina en digital a partir de 2022. A\u00f1o en el que Chrome dejar\u00e1 de dar soporte a la <i>cookie<\/i> de terceros con el objetivo de ofrecer a los usuarios mayor privacidad en su experiencia de navegaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En una encuesta r\u00e1pida que serv\u00eda a modo de introducci\u00f3n para su webinar <\/span><i><span style=\"font-weight: 400;\">Cuida el equity de tu marca en todos los contextos digitales<\/span><\/i><span style=\"font-weight: 400;\">, celebrado el pasado 15 de abril, Kantar reflej\u00f3 la escasa preparaci\u00f3n de las marcas espa\u00f1olas a este respecto. <strong>Solo un 6% de los anunciantes asistentes declararon estar preparados para el escenario <\/strong><\/span><strong><i>cookieless<\/i><\/strong><span style=\"font-weight: 400;\"><strong> del pr\u00f3ximo a\u00f1o.<\/strong> Un 25% reconoc\u00eda que, aunque han empezado a prepararse, no lo est\u00e1n suficientemente. Otro 25% admit\u00eda que no hab\u00eda iniciado la transici\u00f3n y un 41% confes\u00f3 no tener informaci\u00f3n precisa. Se sumaba un 3% que pensaba que como marca, el tema no les afectaba.\u00a0<\/span><\/p>\n<div class=\"register-container\"><div class=\"register-bg\"><\/div><div class=\"box-register premium\">\t<div class=\"content\">\t\t<p class=\"intro\">\u00bfTe interesa este contenido? Hazte premium<\/p>\t\t<h2 class=\"title-register\"><strong>16<small>\u20ac<\/small><\/strong><span> \/ mes <small>(pago anual)<\/small><\/span><\/h2>\t\t<p class=\"featured text\">25\u20ac mes. pago mensual<\/p>\t\t<p class=\"text contact\">Consultar con <a href=\"mailto:info@ipmark.com\">info@ipmark.com<\/a> para suscripciones corporativas de 3 o m\u00e1s usuarios.<\/p>\t\t<div class=\"box-button button-register premium\">\t\t\t<a href=\"\/suscripciones\/\" class=\"cta register\">Hazte Premium<\/a>\t\t<\/div>\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A tan solo un a\u00f1o de que Chrome finalice su relaci\u00f3n con la cookie de terceros &#8211; y relegue la galleta a la historia de Internet-, pocos son los anunciantes que se muestran preparados para el panorama cookieless que se avecina en el \u00e1mbito de la publicidad digital. Un trabajo que realizan acompa\u00f1ados de sus partners, pero intranquilos ante la multitud de opciones que se abren. <\/p>\n","protected":false},"author":29,"featured_media":125635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,2226],"class_list":["post-125634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los anunciantes, ante el futuro cookieless que se avecina en 2022<\/title>\n<meta name=\"description\" content=\"A tan solo un a\u00f1o de que Chrome finalice su relaci\u00f3n con la cookie de terceros, pocos son los anunciantes que se muestran preparados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=125634\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los anunciantes, ante el futuro cookieless que se avecina en 2022\" \/>\n<meta property=\"og:description\" content=\"A tan solo un a\u00f1o de que Chrome finalice su relaci\u00f3n con la cookie de terceros, pocos son los anunciantes que se muestran preparados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=125634\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T08:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/anunciantes-futuro-cookieless.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=125634#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=125634\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Los anunciantes, ante el futuro cookieless. 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