{"id":125629,"date":"2021-05-04T10:32:49","date_gmt":"2021-05-04T08:32:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=125629"},"modified":"2021-05-04T10:32:49","modified_gmt":"2021-05-04T08:32:49","slug":"bankinter-lograr-confianza-clientes-ilusionismo-ultimo-spot","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125629","title":{"rendered":"Bankinter incorpora el ilusionismo a su narrativa de marca"},"content":{"rendered":"<p><strong>\u00abNana para que tu dinero no se duerma\u00bb<\/strong><strong> es la nueva propuesta de Bankinter para poner de manifiesto los retos del sector y el foco en las \u00e1reas de mejora de la banca. En este nuevo <em>spot<\/em> se mantiene el planteamiento de campa\u00f1as como \u00abEl banco que ve el dinero como lo ves t\u00fa\u00bb.\u00a0<\/strong><\/p>\n<p>El cantaor\u00a0<strong>Miguel Poveda<\/strong> pone el acento a este anuncio, poniendo su voz a un spot donde se a\u00f1ade el concepto del <strong>ilusionismo<\/strong> como parte de la narraci\u00f3n. Para ello, han contado con <strong>Pere Rafart<\/strong>, campe\u00f3n internacional de ilusionismo, realizando diversos trucos de magia paralelos a la narraci\u00f3n y donde la entidad busca poner de manifiesto el valor de la transparencia bancaria, para as\u00ed lograr la\u00a0<strong>confianza de los clientes<\/strong>.<\/p>\n<p>A trav\u00e9s de esta nueva campa\u00f1a, la entidad espera trasladar un mensaje de\u00a0<strong>solidez, compromiso y confianza\u00a0<\/strong>a sus clientes en un momento tan convulso como en el que nos encontramos.<\/p>\n<h3>Conf\u00edan de nuevo en Sioux meet Cyrano<\/h3>\n<p>La agencia creativa <strong>Sioux meet Cyrano<\/strong> ha colaborado de nuevo con la entidad para realizar el spot, con <strong>Havas<\/strong> como agencia de medios y\u00a0<strong>Apple Tree<\/strong>\u00a0como agencia de PR. La campa\u00f1a lleva en marcha desde el 2 de mayo en su primera fase, con un spot de televisi\u00f3n de\u00a0<strong>140 segundos de duraci\u00f3n<\/strong>, adem\u00e1s de contar con versiones para entorno digital y exteriores.<\/p>\n<p><iframe loading=\"lazy\" title=\"[NUEVO ANUNCIO BANKINTER 2021 - BILLETES MAGIA]: Nana para que tu dinero no se duerma\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KYoTniDCglI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Bankinter\u00a0<\/strong>realiz\u00f3 el pasado mes de marzo una fase\u00a0<em>teaser<\/em> de campa\u00f1a al desplegar una gran lona en el\u00a0<strong>C\u00edrculo de Bellas Artes de Madrid<\/strong> bajo el t\u00edtulo: \u00ab\u00bfCumplir promesas nueve a\u00f1os seguidos? Algo al alcance de muy pocos\u00bb. Con este mensaje, haciendo un s\u00edmil con la actualidad, la entidad llev\u00f3 la campa\u00f1a de primera fase a\u00a0<strong>tres ciudades en cuyas comunidades aut\u00f3nomas se dilucidaban posibles cambios de gobierno: Madrid, Murcia y Burgos.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, en marcha desde el domingo 2 de mayo, lleva la firma de Sioux meet Cyrano. A trav\u00e9s del ilusionismo de Pere Rafart y la voz de Miguel Poveda, se busca contar una historia que narre los retos del sector y las \u00e1reas de mejora. <\/p>\n","protected":false},"author":6924,"featured_media":125630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6177,6160],"class_list":["post-125629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-bankinter","tag-campanas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bankinter busca lograr la confianza de sus clientes gracias al ilusionismo en su \u00faltimo &#039;spot&#039;<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a, a cargo de Sioux meet Cyrano, cuenta con la participaci\u00f3n del cantaor Miguel Poveda y el 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