{"id":125626,"date":"2021-05-04T10:42:04","date_gmt":"2021-05-04T08:42:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=125626"},"modified":"2021-05-04T10:42:04","modified_gmt":"2021-05-04T08:42:04","slug":"rcd-espanyol-un-seguro-rentable-para-sus-patrocinadores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125626","title":{"rendered":"RCD Espanyol, un &#8216;seguro rentable&#8217; para sus patrocinadores"},"content":{"rendered":"<p>El<strong> RCD Espanyol<\/strong>, a pesar del descenso y la situaci\u00f3n provocada por la pandemia, se ha convertido en un seguro rentable para sus patrocinadores. El retorno de la inversi\u00f3n que reciben los <em>partners<\/em> del club catal\u00e1n lo demuestran. Para hacernos una idea,<strong> el Espanyol supera los ingresos de ocho de los clubes que se encuentran en la m\u00e1xima categor\u00eda.<\/strong> Por cada euro invertido por un patrocinador del club blanquiazul, el retorno de inversi\u00f3n se sit\u00faa entre los tres y siete euros.<\/p>\n<p><strong>Estos n\u00fameros son fruto de la metodolog\u00eda de trabajo del club y sus relaciones con los sponsors:<\/strong> <em>feedback<\/em> constante, nuevos espacios de comunicaci\u00f3n efectiva para unificar objetivos, intercambio de datos y KPIs, y apuesta por la colaboraci\u00f3n con empresas de an\u00e1lisis como Nielsen, y de comunicaci\u00f3n, como AMT Comunicaci\u00f3n\u2026<\/p>\n<p>Adem\u00e1s, el RCD Espanyol ha sabido adaptarse a los cambios y peticiones del entorno provocados por la pandemia. El club no ha dejado de adaptarse a las necesidades mediante el potencial de nuevos canales.<\/p>\n<p><strong>Rentabilidad del \u00e1rea <em>business<\/em><\/strong><\/p>\n<p>La temporada pasada, el RCD Espanyol gener\u00f3 la cantidad de <strong>48 millones<\/strong> de retorno de la inversi\u00f3n econ\u00f3mica gracias al impacto medi\u00e1tico de los cuatro principales patrocinadores del club.<\/p>\n<p>El impacto de medios se plasma en el<strong> informe de final de temporada de Nielsen Sports y <a href=\"https:\/\/ipmark.com\/platos-representa-equipos-laliga\/\">La Liga<\/a><\/strong>, que valora el impacto en medios de comunicaci\u00f3n de los mejores sponsors de los 20 clubes a partir de visibilidad en estadios, salas de prensa o campos de entrenamiento, indumentarias, etc.<\/p>\n<p>La temporada 2020-2021, a pesar de la peculiar situaci\u00f3n que se est\u00e1 viviendo en los estadios, sigue dejando n\u00fameros de rentabilidad. Seg\u00fan el mismo informe de Nielsen Sport y LaLiga, a mediados de temporada, soportes con gran visibilidad como la frontal de la camiseta o la perimetral de segunda l\u00ednea del RCDE <em>Stadium<\/em> han mejorado su rendimiento econ\u00f3mico. Su importancia ha aumentado en un <strong>60,69% del retorno de inversi\u00f3n<\/strong> de los patrocinadores del club, lo que supone 13 puntos m\u00e1s que la temporada anterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La temporada pasada, el RCD Espanyol gener\u00f3 la cantidad de 48 millones de retorno de la inversi\u00f3n econ\u00f3mica gracias al impacto medi\u00e1tico de los cuatro principales patrocinadores del club.<\/p>\n","protected":false},"author":6970,"featured_media":125631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6269],"tags":[6332],"class_list":["post-125626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00fameros de \u00e9xito en el RCD Espanyol<\/title>\n<meta name=\"description\" content=\"El club catal\u00e1n supera los ingresos de ocho equipos de la m\u00e1xima categor\u00eda a pesar del descenso y la crisis del Covid-19\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=125626\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00fameros de \u00e9xito en el RCD Espanyol\" \/>\n<meta property=\"og:description\" content=\"El club catal\u00e1n supera los ingresos de ocho equipos de la m\u00e1xima categor\u00eda a pesar del descenso y la crisis del Covid-19\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=125626\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T08:42:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/espanyol.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara \u00c1lvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara \u00c1lvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=125626#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=125626\"},\"author\":{\"name\":\"Clara \u00c1lvarez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/c11a5640d00e6f3088e8ef84d1420708\"},\"headline\":\"RCD Espanyol, un &#8216;seguro rentable&#8217; 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