{"id":125526,"date":"2021-04-30T15:27:24","date_gmt":"2021-04-30T13:27:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=125526"},"modified":"2021-05-04T10:36:13","modified_gmt":"2021-05-04T08:36:13","slug":"vota-corazon-no-cabeza-repaso-elecciones-fc-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125526","title":{"rendered":"\u00abSe vota con el coraz\u00f3n, no con la cabeza\u00bb: un repaso a las elecciones del FC Barcelona"},"content":{"rendered":"<p>La campa\u00f1a electoral del\u00a0<strong>FC Barcelona\u00a0<\/strong>ha sido la protagonista de la \u00faltima edici\u00f3n de\u00a0<strong>El Mirador Indiscreto<\/strong>, celebrado en el <strong>Col\u00b7legi del M\u00e0rqueting i la Comunicaci\u00f3 de Catalu\u00f1a<\/strong>.\u00a0<strong>Marc Elena<\/strong>, vicedecano de publicidad del\u00a0<strong>Col\u00b7legi\u00a0<\/strong>y <em>founder<\/em> &amp; CEO de\u00a0<strong>Adsmurai<\/strong>, ha moderado la sesi\u00f3n.<\/p>\n<p>Ha contado con las participaciones de <strong>Maite Laporta<\/strong>, coordinadora general de la campa\u00f1a \u00abEstimem el Bar\u00e7a\u00bb de Joan Laporta; con\u00a0<strong>Arnau Griny\u00f3<\/strong>, responsable de la candidatura \u00abS\u00ed al futur\u00bb de V\u00edctor Font y\u00a0<strong>Ramon Artigas<\/strong>, jefe de comunicaci\u00f3n de la candidatura \u00abFidels al Bar\u00e7a\u00bb de Toni Freixa. Todos han mostrado las estrategias de comunicaci\u00f3n empleadas para las respectivas campa\u00f1as para la presidencia del club.<\/p>\n<p><span style=\"color: #000000;\">Todos los participantes han coincidido en remarcar que\u00a0<strong>estas elecciones han tenido lugar en un contexto que influy\u00f3 mucho en la campa\u00f1a<\/strong>. Por un lado, la situaci\u00f3n interna del\u00a0<strong>FC Barcelona<\/strong> y, por otra, la crisis sanitaria, que condicionaron el procedimiento electoral y las acciones a realizar durante la campa\u00f1a.\u00a0<\/span><\/p>\n<h3><span lang=\"ES\"><span style=\"color: #000000;\">Candidato a candidato<\/span><\/span><\/h3>\n<p><span lang=\"ES\"><span style=\"color: #000000;\"><strong>Maite Laporta<\/strong> ha valorado la importancia de los profesionales que intervinieron en la campa\u00f1a: \u00abJoan Laporta conf\u00eda plenamente en su equipo, deja trabajar. Por eso, cuando hay algo que no le gusta, se le tiene que escuchar\u00bb. La organizaci\u00f3n fue\u00a0<strong>clave para la recogida de firmas<\/strong>, que comport\u00f3 una importante log\u00edstica y movilizaci\u00f3n de voluntariado para los distintos puntos de recogida.\u00a0<\/span><\/span><\/p>\n<p><strong>Arnau Griny\u00f3<\/strong> ha remarcado la necesidad de construir la marca de V\u00edctor Font y vincularla a valores emocionales y afinidades. \u00abTuvimos que ver hasta qu\u00e9 punto se pod\u00edan aplicar estrategias de comunicaci\u00f3n pol\u00edtica a estas elecciones\u00bb.<\/p>\n<p><span lang=\"ES\"><span style=\"color: #000000;\">Para terminar, <strong>Ram\u00f3n Artigas<\/strong> explic\u00f3 que en la campa\u00f1a electoral \u00abse deben tener en cuenta tres pilares: el perfil y posicionamiento del candidato, el presupuesto y el apoyo de ciertos medios de comunicaci\u00f3n\u00bb. Adem\u00e1s, destac\u00f3, sobre las redes sociales que, a pesar de su importancia, <strong>no pueden ser la \u00fanica referencia para conocer estados de opini\u00f3n y para tomar decisiones estrat\u00e9gicas<\/strong>.\u00a0<\/span><\/span><\/p>\n<p>Los tres responsables de campa\u00f1a coinciden en que \u00abhablar del Bar\u00e7a, es hablar de emociones\u00bb, tanto en relaci\u00f3n a los candidatos, como socios y aficionados. En este sentido,\u00a0<strong>Artigas<\/strong> se\u00f1ala que \u00ablas elecciones en el Bar\u00e7a van m\u00e1s relacionadas\u00a0<strong>con las emociones que con la raz\u00f3n.\u00a0<\/strong>Se vota con el coraz\u00f3n y no con la cabeza\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a electoral del\u00a0FC Barcelona\u00a0ha sido la protagonista de la \u00faltima edici\u00f3n de\u00a0El Mirador Indiscreto, celebrado en el Col\u00b7legi del M\u00e0rqueting i la Comunicaci\u00f3 de Catalu\u00f1a. Para ello, ha contado con las intervenciones de los distintos coordinadores de campa\u00f1a de cada candidato. <\/p>\n","protected":false},"author":6924,"featured_media":125597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6109],"class_list":["post-125526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-patrocinio-deportivo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Se vota con el coraz\u00f3n, no con la cabeza&quot;, un repaso a las elecciones del FC Barcelona<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a del FCB ha sido la protagonista del \u00faltimo Mirador Indiscreto. 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