{"id":125108,"date":"2021-04-27T14:21:12","date_gmt":"2021-04-27T12:21:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=125108"},"modified":"2021-04-27T14:21:12","modified_gmt":"2021-04-27T12:21:12","slug":"larga-vida-la-campana-de-thinketers-para-acnur","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125108","title":{"rendered":"\u2018Larga Vida\u2019, la campa\u00f1a de Thinketers para ACNUR"},"content":{"rendered":"<p>La agencia de la ONU para los refugiados, por medio del Comit\u00e9 espa\u00f1ol de ACNUR, ha adjudicado a Thinketers la creaci\u00f3n de su campa\u00f1a para fomentar que los espa\u00f1oles tengan en cuenta a ACNUR en su testamento.<\/p>\n<p>\u201cNos propon\u00edamos como objetivo inspirar y despertar inter\u00e9s entre quienes no conocen la opci\u00f3n de incluir causas solidarias en su testamento y como recordatorio para quienes todav\u00eda no han pasado a la acci\u00f3n\u201d, menciona <strong>Bel\u00e9n Rold\u00e1n, responsable de Filantrop\u00eda privada en el Comit\u00e9 espa\u00f1ol de ACNUR.<\/strong><\/p>\n<p><strong>Thinketers, agencia y productora transmedia, responde a este reto con la campa\u00f1a \u2018Larga Vida\u2019, <\/strong>que se estrenar\u00e1 en TV, radio, prensa y digital a partir del lunes 26 de abril. Ser\u00e1 un homenaje a todas aquellas personas que, gracias a su generosidad, logran un futuro mejor para los refugiados forzados a abandonar su hogar a causa de la violencia o la persecuci\u00f3n.<\/p>\n<p><strong>Thales Oliver, director de estrategia y cuentas de Thinketers: <\/strong>\u201cHablar de la muerte genera miedo y bloquea decisiones racionales. Por eso huimos de hablar de la muerte para hablar de la vida\u201d.<\/p>\n<p>\u201cLa buena gente es recordada mucho m\u00e1s all\u00e1 de la muerte. Partimos de esta observaci\u00f3n para concluir que, cuando haces tu testamento solidario, consigues que tu solidaridad viva cuando ya no est\u00e9s. El concepto LARGA VIDA era el eje perfecto de nuestro manifiesto para transmitir con delicadeza y empat\u00eda un mensaje movilizador\u201d, apunta <strong>Miguel \u00c1ngel Molina, Director Creativo de Thinketers.<\/strong><\/p>\n<p>La campa\u00f1a, consta de versiones de 20 y 30\u201d de spot, gr\u00e1ficas, piezas digitales y web. En ella se reflejar\u00e1n mediante retratos y planos cercanos, la naturalidad que requieren estas campa\u00f1as para trasladar un mensaje claro al p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a surge con el objetivo de fomentar que las personas consideren a ACNUR a la hora de hacer su testamento.<\/p>\n","protected":false},"author":6970,"featured_media":125109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6160],"class_list":["post-125108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campanas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Larga Vida\u2019, la campa\u00f1a de Thinketers en TV y digital<\/title>\n<meta name=\"description\" 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