{"id":125097,"date":"2021-04-26T13:11:39","date_gmt":"2021-04-26T11:11:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=125097"},"modified":"2021-04-26T13:14:58","modified_gmt":"2021-04-26T11:14:58","slug":"la-salud-financiera-de-las-personas-eje-de-la-nueva-campana-de-bbva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=125097","title":{"rendered":"La salud financiera de las personas, eje de la nueva campa\u00f1a de BBVA"},"content":{"rendered":"<p>Ideas personalizadas, herramientas y recomendaciones para llevar <strong>un mejor control de sus gastos, ahorros y patrimonio<\/strong>, entran dentro de la <strong>nueva experiencia digital de BBVA<\/strong>, cuyo objetivo es mejorar la salud financiera de las personas. Esta nueva campa\u00f1a supondr\u00e1 la diferenciaci\u00f3n y la digitalizaci\u00f3n de la entidad financiera, siendo el\u00a0 tercer trabajo creativo que firma PS21 en colaboraci\u00f3n con la entidad.<\/p>\n<p>La campa\u00f1a est\u00e1 compuesta por dos piezas principales de 20\u2019 centradas en: <strong>llevar el control de los gastos y planificar el ahorro de los consumidores.<\/strong><\/p>\n<p>Cada usuario podr\u00e1 vivir su propia experiencia desde la App, donde encontrar\u00e1n las herramientas necesarias para mejorar su salud financiera, haciendo referencia al concepto de la campa\u00f1a: <strong>\u201cUna salud financiera mejor a un dedo de distancia\u201d. <\/strong>La innovaci\u00f3n es parte importante de las piezas, que trasladan a un entorno tecnol\u00f3gico, a trav\u00e9s de movimientos de c\u00e1mara que acercan la tecnolog\u00eda a las personas.<\/p>\n<p>\u00abTodo esto decidimos sintetizarlo en la idea de que cualquier puede tener una salud financiera mejor a un dedo de distancia. Una manera directa y sencilla de acercarnos a la gente\u2019\u2019, explica <strong>V\u00edctor Blanco, director creativo ejecutivo de PS21.<\/strong><\/p>\n<p>La campa\u00f1a, producida por Mamma Team, estar\u00e1 en el aire hasta el 30 de mayo a trav\u00e9s de televisi\u00f3n, radio, exterior, v\u00eddeo online, RRSS y distintos formatos de digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a se centra en la mejora de la app de BBVA, para que los clientes reciban ideas personalizadas que permitan mejorar su salud financiera.<\/p>\n","protected":false},"author":6970,"featured_media":125105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[1076,6160],"class_list":["post-125097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-bbva","tag-campanas"],"acf":[],"yoast_head":"<!-- This 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