{"id":124985,"date":"2021-04-23T11:15:52","date_gmt":"2021-04-23T09:15:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=124985"},"modified":"2021-04-23T14:39:07","modified_gmt":"2021-04-23T12:39:07","slug":"reverse-selfie-campana-de-dove","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=124985","title":{"rendered":"\u2018Reverse Selfie\u2019, la tristeza de una adolescente detr\u00e1s de un autorretrato"},"content":{"rendered":"<p><strong>La marca de higiene y cuidado personal Dove recupera la campa\u00f1a <em>Evolution<\/em> lanzada en 2006 para mostrar la presi\u00f3n que sienten las adolescentes para alcanzar un ideal de belleza, distorsionado por las redes sociales.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el t\u00edtulo <em>Reverse Selfie<\/em>, la pieza principal de la campa\u00f1a &#8211; un v\u00eddeo de un minuto de duraci\u00f3n- <strong>muestra el proceso que lleva a cabo una adolescente para publicar un selfie<\/strong> y conseguir gratificaciones en una red social.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dicho proceso se cuenta al rev\u00e9s, de tal modo que el espectador descubre, en primer lugar, la aplicaci\u00f3n de filtros que emplea la joven para eliminar imperfecciones, agrandar la nariz y los ojos, elevar su ment\u00f3n y dar volumen a su cabello; y contin\u00faa con la sesi\u00f3n de maquillaje y peluquer\u00eda destinada a conseguir el mejor resultado para la publicaci\u00f3n en la red social. El viaje finaliza con la chica mir\u00e1ndose en el espejo, disgustada por lo que ve.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Dove | Reverse Selfie | Have #TheSelfieTalk\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/z2T-Rh838GA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa presi\u00f3n de las redes sociales est\u00e1 da\u00f1ando la autoestima de nuestras chicas\u201d. Una tendencia que se ha visto agravada en los \u00faltimos meses a causa de un mayor consumo durante la pandemia de coronavirus, explican desde la marca, que recuerdan que, <strong>a la edad de 13 a\u00f1os, el 80% de las chicas distorsionan la forma en la que se ven en internet.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a, firmada por Ogilvy, <strong>es la secuela de <em>Evolution<\/em><\/strong>, el anuncio lanzado en 2006 en la que la ense\u00f1a de Unilever<strong> mostraba todos los retoques que se realizaban a las fotograf\u00edas protagonizadas por mujeres<\/strong>, siguiendo un ideal de belleza distorsionado por la industria publicitaria y los medios. Un mensaje que se recupera en tiempos de social media ante una problem\u00e1tica similar.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En esta campa\u00f1a, Dove muestra la presi\u00f3n que sufren las adolescentes para alcanzar un ideal de belleza distorsionado por las redes sociales. <\/p>\n","protected":false},"author":29,"featured_media":124994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-124985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Reverse Selfie\u2019, la tristeza de una adolescente detr\u00e1s de un autorretrato<\/title>\n<meta name=\"description\" content=\"En Reverse Selfie 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