{"id":124703,"date":"2021-04-21T11:27:11","date_gmt":"2021-04-21T09:27:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=124703"},"modified":"2021-04-21T11:27:11","modified_gmt":"2021-04-21T09:27:11","slug":"lucia-pozo-javier-mata-nuevos-fichajes-godo-strategies","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=124703","title":{"rendered":"Luc\u00eda Pozo y Javier Mata, nuevos fichajes en God\u00f3 Strategies"},"content":{"rendered":"<p>La comercializadora de espacios publicitarios\u00a0<strong>God\u00f3 Strategies<\/strong> ha nombrado a\u00a0<strong>Luc\u00eda Pozo<\/strong> como nueva\u00a0<em>marketing manager<\/em> y a\u00a0<strong>Javier Mata<\/strong> como\u00a0<em>manager\u00a0<\/em>comercial de program\u00e1tica. Con estas incorporaciones, se refuerza el prop\u00f3sito\u00a0para aumentar su propuesta de valor y ofrecer servicios personalizados, novedosos y soluciones publicitarias en sus soportes.<\/p>\n<p><strong>Luc\u00eda Pozo<\/strong> posee una amplia trayectoria profesional en agencias de medios como\u00a0<strong>Havas<\/strong>,\u00a0<strong>Mindshare\u00a0<\/strong>o <strong>Proximia Havas<\/strong>. En su \u00faltima etapa, ocup\u00f3 el cargo de\u00a0<em>account director<\/em> en\u00a0<strong>MediaCom<\/strong>. Ahora, se enfrentar\u00e1 junto a su equipo de\u00a0<em>product managers<\/em> a desarrollar marcas hist\u00f3ricas del\u00a0<strong>Grupo God\u00f3\u00a0<\/strong>como <strong>La Vanguardia, Mundo Deportivo\u00a0<\/strong>o\u00a0<strong>RAC1<\/strong>, adem\u00e1s de nuevas verticales de contenido como <strong>Comer<\/strong> o\u00a0<strong>Vidae<\/strong>.<\/p>\n<p>\u00abEl poder desarrollar producto estrat\u00e9gico desde un gran grupo como\u00a0<strong>God\u00f3<\/strong>, con todas sus hist\u00f3ricas y nuevas plataformas es un nuevo y apasionante reto para m\u00ed\u00bb, comenta\u00a0<strong>Luc\u00eda Pozo.\u00a0<\/strong><\/p>\n<p>Por otro lado, <strong>Javier Mata\u00a0<\/strong>proviene de\u00a0<strong>Adevinta<\/strong> y se incorpora como nuevo\u00a0<em>manager<\/em> comercial de program\u00e1tica.\u00a0<strong>Mata\u00a0<\/strong>cuenta con experiencia profesional en empresas de medios como <strong>Unidad Editorial<\/strong>,\u00a0<strong>El Economista<\/strong> o\u00a0<strong>20 Minutos<\/strong>. En los \u00faltimos a\u00f1os se ha enfocado en desarrollar estrategias program\u00e1ticas para su cartera de clientes.<\/p>\n<p>\u00abEspero poner mi conocimiento a disposici\u00f3n de la empresa para poder mejorar, si cabe, la propuesta de valor y evangelizar la program\u00e1tica tanto dentro como fuera de la misma\u00bb, explica\u00a0<strong>Javier Mata<\/strong> acerca de su reciente incorporaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La comercializadora del Grupo God\u00f3 ha incorporado a estos dos profesionales para aumentar su propuesta de valor y ofrecer servicios personalizados, novedosos y soluciones publicitarias en todos sus soportes. <\/p>\n","protected":false},"author":6924,"featured_media":124708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6300],"class_list":["post-124703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-grupo-godo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luc\u00eda Pozo y Javier Mata, nuevos fichajes en God\u00f3 Strategies<\/title>\n<meta name=\"description\" content=\"La comercializadora ha incorporado a los dos profesionales para aumentar su propuesta de valor y dar soluciones publicitarias en sus soportes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=124703\" 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