{"id":12448,"date":"2010-11-16T03:25:58","date_gmt":"2010-11-16T03:25:58","guid":{"rendered":"https:\/\/ipmark.com\/telefnica-y-ferrn-adri-comienzan-su-gira\/"},"modified":"2010-11-16T03:25:58","modified_gmt":"2010-11-16T03:25:58","slug":"telefnica-y-ferrn-adri-comienzan-su-gira","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=12448","title":{"rendered":"Telef\u00f3nica y Ferr\u00e1n Adri\u00e0 comienzan su gira"},"content":{"rendered":"<p>Despu\u00e9s de Barcelona llegar\u00e1n Miami, Nueva York, Londres, Buenos Aires, Berl\u00edn o M\u00e9xico, ciudades en las que el chef acompa\u00f1ar\u00e1 a la multinacional espa\u00f1ola en un programa que incluye conferencias sobre innovaci\u00f3n y creatividad en el mundo empresarial, exposiciones, entrega de becas, colaboraciones con escuelas de negocios y cursos de cocina para el gran p\u00fablico.<\/p>\n<p>Otra de las iniciativas fruto del acuerdo ser\u00e1 la exposici\u00f3n <i>La cocina en su tinta<\/i>, que se inaugurar\u00e1 el pr\u00f3ximo mes de diciembre en la Biblioteca Nacional. Ferran Adri\u00e0 ser\u00e1 el comisario de esta muestra en la que se exhibir\u00e1, digitalizados y de forma interactiva, los fondos de la Biblioteca relacionados con la gastronom\u00eda. La muestra tambi\u00e9n tendr\u00e1 car\u00e1cter virtual y se podr\u00e1 ver a trav\u00e9s de diferentes soportes, como la web o el m\u00f3vil.<\/p>\n<p>Pero el proyecto m\u00e1s importante en el que Telef\u00f3nica apoyar\u00e1 al ilustre cocinero ser\u00e1 en la transformaci\u00f3n de su restaurante El Bulli, considerado el mejor del mundo durante cinco a\u00f1os consecutivos, que retomar\u00e1 su actividad en 2014 como un espacio totalmente nuevo. En este cambio, Adri\u00e0 contar\u00e1 con todo el soporte tecnol\u00f3gico y de I+D de la operadora. A su vez, Telef\u00f3nica rentabilizar\u00e1 el prestigio del chef para reforzar su imagen de marca en mercados estrat\u00e9gicos y estrechar relaciones con p\u00fablicos clave. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de Barcelona llegar\u00e1n Miami, Nueva York, Londres, Buenos Aires, Berl\u00edn o M\u00e9xico, ciudades en las que el chef acompa\u00f1ar\u00e1<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-12448","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telef\u00f3nica y Ferr\u00e1n Adri\u00e0 comienzan su gira - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=12448\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telef\u00f3nica y Ferr\u00e1n Adri\u00e0 comienzan su gira - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Despu\u00e9s de Barcelona llegar\u00e1n Miami, Nueva York, Londres, Buenos Aires, Berl\u00edn o M\u00e9xico, ciudades en las que el chef acompa\u00f1ar\u00e1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=12448\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-16T03:25:58+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=12448#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=12448\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Telef\u00f3nica y Ferr\u00e1n Adri\u00e0 comienzan su gira\",\"datePublished\":\"2010-11-16T03:25:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=12448\"},\"wordCount\":244,\"commentCount\":0,\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=12448\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=12448\",\"name\":\"Telef\u00f3nica y Ferr\u00e1n Adri\u00e0 comienzan su gira - 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