{"id":124456,"date":"2021-04-19T15:00:48","date_gmt":"2021-04-19T13:00:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=124456"},"modified":"2021-04-19T15:00:48","modified_gmt":"2021-04-19T13:00:48","slug":"mcdonalds-experiencia-de-cliente-online-estrategia-seo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=124456","title":{"rendered":"McDonald’s optimiza experiencia de cliente online y SEO"},"content":{"rendered":"

La compa\u00f1\u00eda de restauraci\u00f3n ha llevado a cabo un ambicioso proyecto destinado a optimizar sus contenidos, contando con el asesoramiento de OMD Espa\u00f1a<\/a> y Annalect<\/a>, la unidad de data, tecnolog\u00eda y marketing science de Omnicom Media Group. Como resultado, McDonald\u2019s ha logrado escalar notablemente en los rankings de buscadores<\/strong> y ha experimentado un considerable aumento del tr\u00e1fico a las principales p\u00e1ginas de producto en su p\u00e1gina web, mcdonalds.es<\/a>.<\/p>\n

El aumento de tr\u00e1fico a p\u00e1gina principal, p\u00e1ginas de productos y servicios ha sido del 190,84%<\/p><\/blockquote>\n

Para ello, OMD Espa\u00f1a y Annalect han analizado el estado del site, identificando aquellas \u00e1reas de mejora en rendimiento y experiencia de usuario, y estableciendo un listado de keywords<\/em>, actualizado conforme a las \u00faltimas tendencias en b\u00fasquedas relacionadas<\/strong> con los productos y servicios de McDonald\u2019s.<\/p>\n

Site health score\u00a0<\/strong><\/em><\/p>\n

En menos de un a\u00f1o, la marca ha logrado superar todos los KPI’s establecidos. En t\u00e9rminos de site health score<\/em>, se ha mejorado en 22 puntos el dato de partida, y se ha logrado reducir la tasa de rebote en un 42%<\/strong>. El aumento de tr\u00e1fico a p\u00e1gina principal, p\u00e1ginas de productos y servicios ha sido del 190,84%, y la duraci\u00f3n media por visita tambi\u00e9n se ha visto incrementada en un 46,23%<\/strong>.<\/u><\/u><\/p>\n

Ofrecer una buena experiencia a nuestros clientes forma parte de nuestro ADN como marca. Y esta buena experiencia queremos trasladarla tambi\u00e9n al entorno digital. Para ello, es fundamental que nuestros consumidores puedan acceder a la informaci\u00f3n que necesitan de una forma r\u00e1pida y f\u00e1cil dentro de nuestra p\u00e1gina web. Es algo en lo que llevamos trabajando mucho tiempo y que seguimos mejorando continuamente, y por eso, ver que los resultados est\u00e1n siendo tan positivos es algo que nos hace sentir muy orgullosos\u201d, se\u00f1ala\u00a0<\/u>Natalia Echeverria, chief marketing & digital officer<\/em> de McDonald\u2019s Espa\u00f1a<\/strong>.<\/p>\n

Por su parte, Sagrario Carrasco, brand lead<\/em> de OMD Espa\u00f1a para McDonald\u2019s recalca<\/strong>\u00a0que \u00abel SEO es una parte fundamental dentro de la estrategia ya que nos ayuda a mejorar la experiencia del consumidor y cualificar a\u00fan m\u00e1s nuestras visitas.\u201d<\/u><\/u><\/p>\n

Arturo Valero, managing director<\/em> de Annalect<\/strong>, a\u00f1ade: \u201cSuperar todos los KPI’s de negocio establecidos ha sido todo un \u00e9xito que fundamentalmente se basa en tres pilares: talento al servicio de nuestros clientes, proporcionando equipos multidisciplinares capaces de poder dise\u00f1ar las mejores estrategias basadas en datos, foco claro en resultados buscando la excelencia, y por supuesto, contar con la confianza de un cliente como McDonald\u2019s para acompa\u00f1arles en cada uno de los retos.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

OMD Espa\u00f1a y Annalect, la unidad de data, tecnolog\u00eda y marketing science de Omnicom Media Group, han asesorado a McDonald’s para optimizar su experiencia de cliente en el canal digital, as\u00ed como su posicionamiento SEO. <\/p>\n","protected":false},"author":14,"featured_media":124502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[598,372],"class_list":["post-124456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-experiencia-de-cliente","tag-seo"],"acf":[],"yoast_head":"\nMcDonald's optimiza experiencia de cliente online y SEO<\/title>\n<meta name=\"description\" content=\"OMD Espa\u00f1a y Annalect han asesorado a McDonald's para mejorar la experiencia de cliente en el canal digital, as\u00ed como su posicionamiento SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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