{"id":124322,"date":"2021-04-15T13:41:35","date_gmt":"2021-04-15T11:41:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=124322"},"modified":"2021-04-15T17:06:42","modified_gmt":"2021-04-15T15:06:42","slug":"oikos-refuerza-sus-cualidades-en-su-eslogan-es-como-el-sexo-pero-cada-dia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=124322","title":{"rendered":"Oikos presenta sus cualidades organol\u00e9pticas en &#8216;Mente en blanco&#8217;"},"content":{"rendered":"<p><b>La marca de yogur griego de Danone, Oikos, ha lanzado su primera lona publicitaria con el mensaje llamativo \u2018Es como el sexo, pero cada d\u00eda\u2019, en el que buscar trasladar al consumidor las cualidades organol\u00e9pticas del producto (color, sabor, olor y textura).\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta acci\u00f3n forma parte de la <strong>campa\u00f1a \u2018Mente en blanco\u2019<\/strong> que da continuidad al posicionamiento <\/span><b>\u2018El placer de poner la mente en blanco\u2019 <\/b>presentado en 2020<span style=\"font-weight: 400;\">, de la mano del Mago Pop, que tras un truco de magia, dej\u00f3 en blanco a m\u00e1s de 20 canales de televisi\u00f3n consiguiendo llegar a un 75% del share.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"OIKOS. El placer de poner la mente en blanco.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wC5U6q8BEDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La lona publicitaria, que ocupa una superficie de 262,08 metros cuadrados, est\u00e1 colocada <\/span><b>hasta el 30 de abril en la plaza de Santa Ana de Madrid. <\/b><span style=\"font-weight: 400;\">Con ella, en l\u00ednea a su posicionamiento, la compa\u00f1\u00eda pone en valor la masa blanca del yogur griego de Danone que, gracias a su textura cremosa, \u201ces ideal para un momento de placer, desconexi\u00f3n y disfrute\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo<\/span><b> \u2018Mente en blanco<\/b><span style=\"font-weight: 400;\">\u2019 de <a href=\"https:\/\/ipmark.com\/danone-innovacion-producto-nueva-normalidad\/\">Oikos<\/a> cuenta con dos anuncios de 20\u201d y sus adaptaciones de 10\u201d, con acciones en el punto de venta y en soportes digitales, incluyendo <\/span><b>Tinder y TikTok,<\/b><span style=\"font-weight: 400;\"> con mensajes acordes a cada una de las plataformas sociales. Por ejemplo, \u201cSi fuera un pecado te lo comer\u00edas igual\u201d, \u201cSabe a unas vacaciones sin hijos\u201d o \u201cCompartirlo es quedarte sin\u201d.\u00a0<\/span><\/p>\n<p><b>VMLY&amp;R <\/b><span style=\"font-weight: 400;\">ha sido la agencia creativa encargada del proyecto, con la colaboraci\u00f3n de la planificaci\u00f3n de medios de <\/span><b>Mediacom<\/b><span style=\"font-weight: 400;\">, la estrategia de social media de <\/span><b>Onion <\/b><span style=\"font-weight: 400;\">y de relaciones p\u00fablicas de <\/span><b>Tinkle<\/b><span style=\"font-weight: 400;\">. A nivel gr\u00e1fico, se recupera los colores de una paleta que recuerda a Grecia (blanco y azul).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, esta campa\u00f1a cuenta con la participaci\u00f3n del chef Jordi Cruz y el nutricionista Carlos R\u00edos que compartir\u00e1n recetas, as\u00ed como celebrities e influencers, como Sa\u00fal Craviotto o Arantxa Ca\u00f1adas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u2018Mente en blanco\u2019, desarrollada por VMLY&#038;R, estar\u00e1 presente en televisi\u00f3n, redes sociales y en soportes de exterior.<\/p>\n","protected":false},"author":30,"featured_media":124323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,6288],"class_list":["post-124322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-oikos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oikos presenta sus cualidades organol\u00e9pticas en &#039;Mente en blanco&#039;<\/title>\n<meta name=\"description\" content=\"Oikos refuerza sus cualidades en su eslogan \u2018Es como el sexo, pero cada d\u00eda\u2019, que forma parte de su campa\u00f1a &#039;Mente en blanco&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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