{"id":124309,"date":"2021-04-15T18:25:45","date_gmt":"2021-04-15T16:25:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=124309"},"modified":"2021-04-15T19:40:45","modified_gmt":"2021-04-15T17:40:45","slug":"nestle-organiza-un-innovador-encuentro-digital-para-su-reunion-anual-de-ventas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=124309","title":{"rendered":"Nestl\u00e9 organiza un innovador encuentro digital para su reuni\u00f3n anual de ventas"},"content":{"rendered":"<p>La filosof\u00eda <em>gamer<\/em> hace referencia al modo en que <strong>Nestl\u00e9 <\/strong>afront\u00f3 el 2020, superando retos d\u00eda a d\u00eda. Bajo el <em>claim<\/em> <strong>\u2018Juntos somos imparables<\/strong>\u2019 y utilizando la est\u00e9tica de videojuegos cl\u00e1sicos como Candy Crush, Angry Birds, Pok\u00e9mon o Mario Bros, sirvi\u00f3 para que la compa\u00f1\u00eda representara en distintas pantallas, sus \u00e1reas de negocio: l\u00e1cteos, nutrici\u00f3n, caf\u00e9s, infantil, etc.<\/p>\n<p>El evento realizado por <strong>Unit Elements<\/strong>\u00a0tuvo lugar en un plat\u00f3 croma situado en el Centro de Convenciones de Barcelona, dotado de material de \u00faltima tecnolog\u00eda y gestionado por Locale Events &amp; Soul. Esta tecnolog\u00eda croma sirvi\u00f3 para crear multitud de escenarios virtuales que hac\u00edan posible transportarse a cada videojuego en cuesti\u00f3n. El evento fue guiado por un presentador joven y positivo que ordenaba y daba el paso a diferentes pantallas.<\/p>\n<p><strong>Casi 300 personas conectadas<\/strong> iban ganando puntos con las \u2018\u2019N\u2019\u2019 doradas que les abren la puerta del \u00e9xito a 2021. Para hacer m\u00e1s din\u00e1mico el encuentro, se utiliz\u00f3 la aplicaci\u00f3n Sparpuk, que posibilit\u00f3 que los usuarios pudiesen hacer preguntas\u00a0 y pudieran sentirse unos m\u00e1s cerca de otros.<\/p>\n<p>Cada usuario conectado, recibi\u00f3 en su domicilio un <em>welcome pack<\/em> que inclu\u00eda un men\u00fa gourmet para un <em>lunch break<\/em> elaborado por Esther y Nacho Manzano, ches premiados con 3 estrellas Michel\u00edn de Casa Marcial. Como broche final,<strong> Josep Roca<\/strong> fue el ponente de una charla inspiracional para hablar de temas como la responsabilidad, superaci\u00f3n, tolerancia, respeto, compa\u00f1erismo y aprendizaje poniendo como ejemplo su experiencia personal de <strong>El Celler de Can Roca<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de nutrici\u00f3n cre\u00f3, de la mano de (SOMOS) Firm y Unit Elements, un videojuego  que supuso interacci\u00f3n directa con las personas conectadas.<\/p>\n","protected":false},"author":6970,"featured_media":124310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[6240,664],"class_list":["post-124309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-advergaming","tag-videojuegos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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