{"id":123921,"date":"2021-04-13T10:41:05","date_gmt":"2021-04-13T08:41:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=123921"},"modified":"2021-04-13T13:00:37","modified_gmt":"2021-04-13T11:00:37","slug":"mcr-avala-la-medicion-y-optimizacion-para-las-campanas-de-video-de-flashtalking","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=123921","title":{"rendered":"MCR avala la medici\u00f3n y optimizaci\u00f3n para las campa\u00f1as de v\u00eddeo de flashtalking"},"content":{"rendered":"<p>Seg\u00fan el informe de IAB Spain Top <em>Tendencias Digitales 2021,<\/em> el formato de <strong>v\u00eddeo <em>online<\/em><\/strong><em>, <\/em>recuperar\u00e1 cifras de a\u00f1os anteriores, ya que adem\u00e1s, la proliferaci\u00f3n de contenidos que provienen de la TV conectada, favorecer\u00e1 su recuperaci\u00f3n.<\/p>\n<p>A d\u00eda de hoy, los anunciantes se aseguran de contar con toda la tecnolog\u00eda que les permita rentabilizar todo lo que invierten en campa\u00f1as digitales. Ha sido el servidor de publicidad <strong>flashtalking<\/strong> el que ha recibido la acreditaci\u00f3n por parte del <strong>Media Rating Council<\/strong> (\u00f3rgano que avala la calidad de medici\u00f3n para impresiones de video digital y para la optimizaci\u00f3n de campa\u00f1as en ese formato).<\/p>\n<p>La acreditaci\u00f3n <em>Video Ads Requested and Impressions rendered within Desktop, Mobile Web and Mobile In-App<\/em>, que en este caso ha recibido flashtalking, certifica que las m\u00e9tricas utilizadas y las operaciones comerciales que se hacen con ellas, cumplen los patrones del MCR y las directrices de la IAB en cuanto a la medidas de las impresiones de v\u00eddeo.<\/p>\n<p>John Nardone, CEO de flashtalking menciona que: <strong>\u00abLas grandes marcas y sus agencias ponen especial cuidado en optimizar sus inversiones de publicidad en v\u00eddeo digital y conf\u00edan plenamente en flashtalking para que les ayudemos a operar con confianza y a escala\u00bb<\/strong><\/p>\n<p>Adem\u00e1s, John Nardone asegura que proporcionar un nivel de validaci\u00f3n que pide la industria y que los clientes se merecen, es algo muy importante y satisfactorio para ellos, al igual que conseguir la acreditaci\u00f3n del MCR.<\/p>\n<p>Por su parte, el director ejecutivo y CEO del MCR, George W.Ivie, asegura estar convencido del <strong>compromiso de flashtalking con el cumplimiento de los requisitos del MCR<\/strong>: \u201cla ampliaci\u00f3n de las m\u00e9tricas acreditadas de flashtalking que incluye ahora las impresiones de v\u00eddeo en desktop, mobile web y mobile app, demuestra una vez el compromiso de esta compa\u00f1\u00eda con la transparencia y la calidad de los datos dentro de un entorno multicanal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Rating Council acredita a Flashtalking para la medici\u00f3n y optimizaci\u00f3n de las campa\u00f1as de v\u00eddeo digital<\/p>\n","protected":false},"author":6970,"featured_media":123929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6127],"class_list":["post-123921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flashtalking recibe la acreditaci\u00f3n por parte de la MCR<\/title>\n<meta name=\"description\" content=\"Media Rating Council acredita a Flashtalking para la medici\u00f3n y optimizaci\u00f3n de las campa\u00f1as de v\u00eddeo digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=123921\" \/>\n<meta property=\"og:locale\" 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