{"id":123592,"date":"2021-04-07T11:24:49","date_gmt":"2021-04-07T09:24:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=123592"},"modified":"2021-04-07T11:24:49","modified_gmt":"2021-04-07T09:24:49","slug":"cambios-en-la-direccion-de-marketing-de-alain-afflelou","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=123592","title":{"rendered":"Cambios en la direcci\u00f3n de marketing de Alain Afflelou"},"content":{"rendered":"
\"\"
Jaime Scott, director de marketing y comunicaci\u00f3n de Alain Afflelou.<\/figcaption><\/figure>\n

Alain Afflelou\u00a0 ha nombrado a Jaime Scott nuevo director de marketing y comunicaci\u00f3n, posici\u00f3n desde la que liderar\u00e1 la estrategia de la marca de \u00f3ptica en Espa\u00f1a,\u00a0 segundo mercado en importancia para la compa\u00f1\u00eda. Tambi\u00e9n gestionar\u00e1 \u00e1reas estrat\u00e9gicas como trade<\/em>, digital, producto y atenci\u00f3n al cliente<\/strong>.<\/p>\n

Scott ser\u00e1, a su vez, miembro del Consejo de Direcci\u00f3n de la compa\u00f1\u00eda, reportando a Eva Ivars, CEO de Alain Afflelou<\/strong>.<\/p>\n

PDG por IESE, Executive MBA por el Instituto de Empresa y con una experiencia de m\u00e1s de 20 a\u00f1os, Scott ha desempe\u00f1ado puestos de m\u00e1xima responsabilidad en grandes compa\u00f1\u00edas de los sectores de retail, gran consumo y ocio. Comenz\u00f3 su carrera como key account manager<\/em> en marcas como Pepsico, Philips o Microsoft. En 2008 se incorpor\u00f3 como director de ventas de Leifheit y antes de formar parte de Alain Afflelou desempe\u00f1\u00f3 el cargo de director comercial y marketing en compa\u00f1\u00edas como Parque Warner, Parque Reunidos o Michelin Group<\/strong>, entre otras.<\/p>\n

Adem\u00e1s, Jaime Scott seguir\u00e1 vinculado a los Masters de Marketing y Comercial Management que imparten la EAE Business School, la Universidad Carlos III de Madrid o la Universidad CEU San Pablo como profesor, mentor y coach<\/em>, con el fin de impulsar el desarrollo y la carrera profesional de nuevos talentos.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La \u00f3ptica ficha a Jaime Scott como director de marketing y comunicaci\u00f3n. Tambi\u00e9n ser\u00e1 miembro del Consejo de Direcci\u00f3n de la compa\u00f1\u00eda, reportando a Eva Ivars, CEO de Alain Afflelou.<\/p>\n","protected":false},"author":14,"featured_media":123606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[4996,2226],"class_list":["post-123592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-director-de-marketing","tag-marcas"],"acf":[],"yoast_head":"\nJaime Scott, director de marketing y comunicaci\u00f3n de Alain Afflelou<\/title>\n<meta name=\"description\" content=\"Jaime Scott se ha incorporado a Alain Afflelou como nuevo director de marketing y comunicaci\u00f3n de la compa\u00f1\u00eda en Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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