{"id":123330,"date":"2021-04-05T14:45:05","date_gmt":"2021-04-05T12:45:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=123330"},"modified":"2021-04-05T14:45:05","modified_gmt":"2021-04-05T12:45:05","slug":"campna-bankinter-promesas-cumplidas-romper-estereotipos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=123330","title":{"rendered":"Bankinter busca romper estereotipos con &#8216;Promesas cumplidas&#8217;"},"content":{"rendered":"<p>Con la campa\u00f1a <strong>\u201c\u00bfCumplir promesas nueve a\u00f1os seguidos? Algo al alcance de muy pocos\u201d<\/strong>, Bankinter de la mano de la agencia Sioux&amp;amp;Cyranos, quiere desvincularse de estereotipos que suelen asociarse a los bancos y quiere resaltar el compromiso y la importancia que tiene la confianza de sus clientes.<\/p>\n<p>Esta acci\u00f3n publicitaria, que busca hacer un s\u00edmil con la situaci\u00f3n pol\u00edtica actual, ha llegado a tres provincias: <strong>Madrid, Murcia y Burgos<\/strong>, las cuales atraviesan un momento un tanto agitado debido a elecciones y cambios en sus gobiernos.<\/p>\n<p>La campa\u00f1a, que se ha mostrado en una gran lona en el C\u00edrculo de Bellas Artes en la capital, tambi\u00e9n tendr\u00e1 su movimiento particular por parte de Bankinter en las calles, anticip\u00e1ndose a las campa\u00f1as electoras y con mensajes que destacan los beneficios que ofrece.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u201cHay elecciones anticipadas\u2026 y elecciones demasiado tiempo pospuestas. C\u00e1mbiate ya al banco que te da m\u00e1s.\u201d <\/strong>o<strong> \u201cEn tiempos de coaliciones bancarias, elige un banco que prefiere sumar clientes de otra manera\u201d<\/strong><\/span><\/p>\n<p>Estos son algunos de los mensajes que Bankinter quiere lanzar, mostrando su filosof\u00eda enfocada a la confianza de sus clientes en relaci\u00f3n a sus cuentas. <strong>La entidad, se compromete a no cobrar comisiones, adem\u00e1s de recompensar la confianza de sus clientes.<\/strong> Estos podr\u00e1n ganar hasta 340 euros\u00a0 durante dos a\u00f1os, hasta un 5% TAE el primer a\u00f1o y un 2% el segundo.<\/p>\n<p>Fernando Nicol\u00e1s, director de publicidad de Bankinter comenta que \u00abla confianza que los clientes depositan en nosotros es clave y es esta precisamente la materia prima de la campa\u00f1a \u2018Promesas cumplidas\u2019, con la que nos desvinculamos de la banca tradicional y mostramos nuestro compromiso con ellos\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bankinter se desvincula de los estereotipos que rodean a los bancos y lanza una campa\u00f1a que se muestra mediante una gran lona en el C\u00edrculo de Bellas Artes de Madrid<\/p>\n","protected":false},"author":6970,"featured_media":123335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6259],"class_list":["post-123330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-bancos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nueva campa\u00f1a de Bankinter: &#039;Promesas cumplidas&#039;<\/title>\n<meta name=\"description\" content=\"La nueva campa\u00f1a de Bankinter quiere desvincular a la marca de los estereotipos que rodean a los 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