{"id":123293,"date":"2021-04-05T11:33:18","date_gmt":"2021-04-05T09:33:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=123293"},"modified":"2021-04-05T11:33:18","modified_gmt":"2021-04-05T09:33:18","slug":"facebook-arranca-la-revision-global-de-su-negocio-creativo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=123293","title":{"rendered":"Facebook arranca la revisi\u00f3n global de su negocio creativo"},"content":{"rendered":"

Si hace unos d\u00edas anunci\u00e1bamos la <\/b>revisi\u00f3n global de medios<\/b><\/a> de Facebook. Ahora, la red social comunica un lavado de cara de su negocio creativo a nivel mundial y ha inaugurado una nueva tienda para Instagram. La compa\u00f1\u00eda ha elegido a Johannes Leonardo para ayudarles a conducir la estrategia creativa y narrativa en Instagram.<\/b><\/p>\n

As\u00ed, Facebook ha confirmado que est\u00e1 revisando las tiendas digitales que trabajan con su <\/span>agencia in-house Creative X,<\/b> sin confirmar m\u00e1s detalles, public\u00f3 Ad Age<\/em>. En el pasado, la compa\u00f1\u00eda dividi\u00f3 su marca en varias agencias: <\/span>Wieden + Kennedy<\/b> (producci\u00f3n de anuncios en Facebook), <\/span>BBDO <\/b>(WhatsApp) y<\/span> Leo Burnett y Droga5<\/b> que han tenido partes del negocio.\u00a0<\/span><\/p>\n

\"\"
Johannes Leonardo (JL), agencia creativa de Instagram.<\/figcaption><\/figure>\n

A pesar de ello, <\/span>Facebook est\u00e1 confiando cada vez m\u00e1s en su agencia in-house, Creative X, para sus ideas publicitaria<\/b>s, que est\u00e1 dirigida por <\/span>Amanda Godspeed.<\/b> Seg\u00fan la compa\u00f1\u00eda, la vicepresidenta de marketing de Instagram<\/span>, Melissa Waters<\/b>, tambi\u00e9n ser\u00e1 clave para las iniciativas creativas que surjan del nuevo acuerdo. La agencia de Instagram, Johannes Leonardo (<\/b><\/span>JL),<\/b> tambi\u00e9n colaborar\u00e1 con la Creative X \u201cpara conectarse directamente con la cultura y ayudar a impulsarla, elevando las comunidades\u201d, dijo un portavoz.\u00a0<\/span><\/p>\n

Ogilvy, <\/b>que ha sido la agencia creativa externa l\u00edder de la marca desde 2019, estar\u00e1 dentro de la \u00abnueva mezcla creativa de la red social\u00bb.\u00a0<\/span><\/p>\n

Estos cambios aterrizan en un momento importante en la estrategia de marketing de Facebook tras la salida de su director, Antonio Lucio. Adem\u00e1s, la compa\u00f1\u00eda tecnol\u00f3gica est\u00e1 tratando de <\/span>reformular su imagen a nivel mundial,<\/b> con cerca de 3.300 millones de usuarios, porque es foco de cr\u00edticas por <\/span>desinformaci\u00f3n y provocar discursos de odio<\/b>. Los reguladores de todo el mundo, y recientemente en el <\/span>Congreso de Estados Unidos<\/span><\/a>, est\u00e1n pendientes de estas acciones, con nuevas estrategias normativas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La compa\u00f1\u00eda ha elegido a Johannes Leonardo para ayudarles a conducir la estrategia creativa y narrativa en Instagram.<\/p>\n","protected":false},"author":30,"featured_media":123296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,155],"class_list":["post-123293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-facebook"],"acf":[],"yoast_head":"\nFacebook arranca la revisi\u00f3n global de su negocio creativo<\/title>\n<meta name=\"description\" content=\"Facebook arranca la revisi\u00f3n global de sus agencias creativas\u00a0y ha elegido a JL para llevar la estrategia de Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=123293\" \/>\n<meta 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