{"id":123221,"date":"2021-04-05T14:56:22","date_gmt":"2021-04-05T12:56:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=123221"},"modified":"2021-04-05T17:35:32","modified_gmt":"2021-04-05T15:35:32","slug":"onleplus-busca-aumentar-presencia-de-marca-en-europa-con-su-campana-moonbow","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=123221","title":{"rendered":"OnlePlus busca aumentar presencia de marca en Europa con su campa\u00f1a Moonbow"},"content":{"rendered":"<p>La marca, que cuenta con una gran comunidad de usuarios, ha crecido bajo la fidelidad y el apoyo de \u00e9sta. Ahora, quiere reforzar su mensaje <em>Never Settle<\/em>, llamando la atenci\u00f3n de un tipo de audiencia m\u00e1s influida por las redes sociales en sus comportamientos de compra. La campa\u00f1a de OnePlus busca captar m\u00e1s audiencia europea, m\u00e1s all\u00e1 de su fiel comunidad tecnol\u00f3gica.<\/p>\n<p>#<strong>TrueColors<\/strong> es la campa\u00f1a que arranca con el fen\u00f3meno natural <strong><em>Moonbow<\/em><\/strong><em>, <\/em>que pretende mostrar las capacidades de captura de color l\u00edderes en su nueva familia de dispositivos OnePlus 9. <strong>Con esta campa\u00f1a, la marca quiere animar a sus consumidores a mostrarse tal y como son, sin los filtros que hoy en d\u00eda encontramos en la redes sociales.<\/strong>\u00a0Un estudio reciente revela que, cada vez m\u00e1s millennials desconf\u00edan de las im\u00e1genes con filtros en redes y m\u00e1s de la mitad publica im\u00e1genes naturales y contenido sin filtros. Por ello, &#8216;TrueColors&#8217; responde a la gran demanda por parte de los usuarios de una est\u00e9tica aut\u00e9ntica y verdadera.<\/p>\n<p>Durante 4 semanas, los usuarios ser\u00e1n part\u00edcipes de las distintas etapas de la campa\u00f1a <em>#TrueColors<\/em>: True Attitude, True Love, True Freedom y True You. Julius <strong>Hirtzberger<\/strong>, fot\u00f3grafo de Hasselblad, ser\u00e1 el encargado de, cada semana, elegir al ganador de un dispositvo OnePlus 9, al que se le otorgar\u00e1n una serie de premios. Adem\u00e1s, podr\u00e1n participar en la competici\u00f3n <strong>True World Experience<\/strong>, gracias a la cual, tres ganadores podr\u00e1n conseguir un viaje a uno de los 6 continentes y documentarlo todo con la familia de dispositivos OnePlus 9.<\/p>\n<p>La colaboraci\u00f3n con el fabricante de c\u00e1maras profesionales Hasselblad, cuyas lentes han inmortalizado algunos de los rostros y eventos m\u00e1s ic\u00f3nicos de la historia moderna, ha hecho que la familia OnePlus 9 consiga el mayor avance en cuanto a la calidad de sus c\u00e1maras. La marca ha querido crear un fen\u00f3meno natural para mostrar que las im\u00e1genes de OnePlus9 vencen a los filtros y son aut\u00e9nticas y naturales.<\/p>\n<p><strong>\u201cEste es un momento \u00fanico para OnePlus y con el arco\u00edris lunar que ha creado se ha conseguido capturar e inspirar a una nueva audiencia mostrando las capacidades de la c\u00e1mara de la familia OnePlus 9, lo que permite a las personas descubrir sus verdaderos colores con estos dispositivos\u2019\u2019, dice Kate Parkyn, Associate Marketing Director de OnePlus Europa.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OnePlus ilumina el cielo de Londres con un arco\u00edris lunar producido por la luz reflejada de la superficie de la luna<\/p>\n","protected":false},"author":6970,"featured_media":123247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-123221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#TrueColors, la nueva campa\u00f1a para la familia de dispositivos OnePlus9<\/title>\n<meta name=\"description\" content=\"Con #TrueColors, la marca anima a sus consumidores a mostrarse como son, sin los filtros que hoy en d\u00eda encontramos en la redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=123221\" \/>\n<meta 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