{"id":123098,"date":"2021-03-30T15:20:23","date_gmt":"2021-03-30T13:20:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=123098"},"modified":"2021-03-31T10:44:45","modified_gmt":"2021-03-31T08:44:45","slug":"btob-livebrands-se-consolida-en-tres-sectores-clave-farma-gran-consumo-y-el-bancario","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=123098","title":{"rendered":"BTOB Livebrands se consolida en tres sectores clave: farma, gran consumo y el bancario"},"content":{"rendered":"<p>Ya a finales de 2020, BTOB cerraba el a\u00f1o anunciando su posicionamiento Livebrands, que pretende definir a marcas que deciden humanizarse y \u00a0actuar acorde con su LIfeblood, el alma que les permite ser lo que son gracias a su humildad y honestidad.<\/p>\n<p><strong>\u2018\u2019Ayudar a evolucionar a las marcas a trav\u00e9s de la comunicaci\u00f3n y la creatividad, haci\u00e9ndolas m\u00e1s relevantes, digitales y vivas. M\u00e1s Livebrands\u201d es el objetivo de BTOB seg\u00fan su director de estrategia Guillermo L\u00e1zaro. <\/strong><\/p>\n<p>Con esta meta en mente, han conseguido incorporar tres cuentas a su cartera de clientes.<\/p>\n<p><strong>BBVA<\/strong> apuesta por la agencia para llevar a cabo la iniciativa<strong> \u2018\u2019Compartiendo conocimiento\u2019\u2019<\/strong>. Este proyecto es un <em>branded content<\/em>\u00a0 de car\u00e1cter innovador dise\u00f1ado para ayudar, acompa\u00f1ar e inspirar a las pymes a trav\u00e9s de expertos pymes y expertos seniors que les asesoren. Los expertos participantes llevan a\u00f1os sacando adelante sus negocios en un formato de <em>docurreality<\/em> liderado por el equipo de marketing de BBVA, ideado por BTOB y producido por SECUOYA NEXUS.<\/p>\n<p><strong>Takeda<\/strong>, la empresa japonesa del sector farma es otro de los nuevos clientes. Esta empresa ha oprtado por escoger a BTOB para que le acompa\u00f1e en el proceso de digitalizaci\u00f3n del \u00e1rea del marketing.<\/p>\n<p>Y por \u00faltimo,<strong> Ebro Foods<\/strong>, la empresa de alimentaci\u00f3n que ha depositado su confianza en Fairweather y BTOB para que se encargen de su estrategia digital y su contenido durante este a\u00f1o.<\/p>\n<p>La agencia BTOB forma parte de The Hub of Brands, la comunidad de marketing phygital colaborativo donde se recoge estrategia, creatividad, tecnolog\u00eda y medios que hacen posible estas nuevas colaboraciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de publicidad independiente comienza bien el a\u00f1o 2021, asentando el \u00e9xito de su reposicionamiento y consiguiendo nuevos e importantes clientes<\/p>\n","protected":false},"author":6970,"featured_media":123128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-123098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTOB Livebrands se consolida en farma, gran consumo y sector bancario<\/title>\n<meta name=\"description\" content=\"La agencia de publicidad comienza bien el a\u00f1o 2021, asentando el \u00e9xito de su reposicionamiento y consiguiendo nuevos e importantes clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=123098\" \/>\n<meta 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