{"id":122994,"date":"2021-03-29T13:35:16","date_gmt":"2021-03-29T11:35:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=122994"},"modified":"2021-03-29T13:35:16","modified_gmt":"2021-03-29T11:35:16","slug":"gucci-comercializa-sus-primeras-zapatillas-virtuales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=122994","title":{"rendered":"Gucci comercializa sus primeras zapatillas virtuales"},"content":{"rendered":"

La realidad supera a la ficci\u00f3n. La marca de moda y complementos de lujo, Gucci, comercializa sus primeras zapatillas virtuales desde su aplicaci\u00f3n y desde la de Wanna, tecnol\u00f3gica especializada en RA. Este innovador producto, s\u00f3lo disponible en realidad aumentada, ha sido dise\u00f1ado por el director creativo de la firma, Alessandro Michele.\u00a0<\/b><\/p>\n

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Gucci Sneakers Garage.<\/figcaption><\/figure>\n

El nuevo producto est\u00e1 disponible en la aplicaci\u00f3n m\u00f3vil de la marca, a un coste de unos 10 euros, en el apartado <\/span>Gucci Sneakers Garage<\/b>, donde el usuario puede probarse seis modelos de zapatillas en realidad aumentada, con opci\u00f3n de comprarlas en la ecommerce, adem\u00e1s de poder personalizar su propio modelo.<\/span> La \u00faltima novedad e innovaci\u00f3n ha sido el lanzamiento y la venta de las zapatillas no f\u00edsicas\u00a0\u2018Virtual 25\u2019, <\/b>inspiradas en la moda de los a\u00f1os 80. El usuario podr\u00e1 verse con las zapatillas en la app de Gucci y Wanna, adem\u00e1s de apps asociadas, como<\/span> Roblox y VRChat. <\/b>Y \u201cusarlas\u201d para realizarse fotograf\u00edas o v\u00eddeos para compartir en <\/span>redes sociales<\/b>.<\/span><\/p>\n

Los usuarios compran los derechos de \u201cusar\u201d zapatillas de Gucci,<\/b> al igual que otros compran m\u00fasica en iTunes, y s\u00f3lo tienen permiso para escuchar determinada canci\u00f3n, no podr\u00e1 ser revendido el art\u00edculo online de Gucci. De esta forma, la firma se adelanta al resto con esta nueva innovaci\u00f3n, apostando por este segmento, fuertemente demandando desde la llegada de la pandemia.\u00a0<\/span><\/p>\n

Futuro, menos tangible<\/b><\/h3>\n
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Seis modelos para ser probados en realidad aumentada.<\/figcaption><\/figure>\n

El cofundador y director ejecutivo de Wanna, <\/span>Sergey Arkhangelskiy<\/b>, <\/span><\/i>explic\u00f3 al medio Business of Fashion<\/i> que en \u201c<\/span>cinco o 10 a\u00f1os, una parte relativamente grande de los ingresos de las marcas de moda proceder\u00e1n de los productos digitales.<\/b> Nuestro objetivo como empresa es reemplazar las fotos del producto y sustituirlas por algo que sea mucho m\u00e1s atractivo y cercano<\/a> a las compras online\u201d.<\/span><\/p>\n

No es la primera experiencia inmersiva, Gucci tambi\u00e9n ha realizado varios de sus dise\u00f1os para el ecosistema digital, creando wearables virtuales para avatares del videojuego <\/span>Los Sims 4, <\/b>as\u00ed como para <\/span>Pok\u00e9mon Go,<\/b> en colaboraci\u00f3n con<\/span> The North Face<\/b>, seg\u00fan el diario <\/span>Dezeen.<\/span><\/i><\/p>\n

Por otra parte, la marca <\/span>Buffalo London<\/b> tambi\u00e9n lanz\u00f3, recientemente, la versi\u00f3n virtual de sus emblem\u00e1ticas zapatillas con plataforma, populares por las <\/span>Spice Girls<\/b> en la d\u00e9cada de los a\u00f1os 90.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La firma ha dise\u00f1ado las zapatillas \u201cno f\u00edsicas\u201d, \u2018Virtual 25\u2019, en colaboraci\u00f3n con la plataforma de RA Wanna, que pueden comprase en la aplicaci\u00f3n de ambas.<\/p>\n","protected":false},"author":30,"featured_media":122995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6251,2338],"class_list":["post-122994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-gucci","tag-realidad-aumentada"],"acf":[],"yoast_head":"\nGucci comercializa sus primeras zapatillas virtuales<\/title>\n<meta name=\"description\" content=\"Gucci comercializa sus primeras zapatillas virtuales 'Virtual 25', disponibles en su aplicaci\u00f3n m\u00f3vil, y en la de Wanna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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