{"id":122525,"date":"2021-03-23T18:23:26","date_gmt":"2021-03-23T17:23:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=122525"},"modified":"2021-03-23T18:25:15","modified_gmt":"2021-03-23T17:25:15","slug":"yatekomo-confia-en-rosas-su-comunicacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=122525","title":{"rendered":"Yatekomo conf\u00eda a &#038;Ros\u00e0s su comunicaci\u00f3n"},"content":{"rendered":"<p>La\u00a0<strong>agencia creativa <a href=\"https:\/\/ipmark.com\/rosas-firma-la-campana-de-lanzamiento-de-doritos-stax-en-el-reino-unido\/\">&amp;Ros\u00e0s<\/a>\u00a0<\/strong>fue la ganadora\u00a0del concurso de agencias convocado por <strong>GB Foods<\/strong> el pasado mes de diciembre. Con ello, se asign\u00f3 la <strong>gesti\u00f3n del desarrollo creativo <\/strong>de la marca de\u00a0<em>noodles\u00a0<\/em>instant\u00e1neos\u00a0 <a href=\"https:\/\/ipmark.com\/unos-noodles-diferentes\/\"><strong>Yatekomo<\/strong><\/a> a nivel nacional.<\/p>\n<p>\u00abEn la agencia nos obsesiona la construcci\u00f3n de marca. Trabajar para una compa\u00f1\u00eda l\u00edder como\u00a0<strong>GB Foods<\/strong> supone un <strong>gran reto y responsabilidad<\/strong>\u00ab, explica\u00a0<strong>Jordi Ros\u00e0s<\/strong>, fundador de la agencia.<\/p>\n<h3>Generaci\u00f3n YA vs. tener paciencia<\/h3>\n<p>La primera campa\u00f1a de\u00a0<strong>Yatekomo\u00a0<\/strong>creada por <strong>&amp;Ros\u00e0s\u00a0<\/strong>conocemos al\u00a0<strong>Doctor Sakayama<\/strong>, un estudioso especializado en el campo de los\u00a0<strong>secretos de la impaciencia<\/strong>. Su investigaci\u00f3n gira en torno de investigar y observar a los individuos m\u00e1s impacientes del planeta: <strong>la Generaci\u00f3n YA! <\/strong>(tambi\u00e9n conocida, seg\u00fan el spot,\u00a0como generaci\u00f3n Z).<\/p>\n<p>Los individuos seleccionados para el estudio de los l\u00edmites de la impaciencia son el extriunfito\u00a0<strong>Miki N\u00fa\u00f1ez<\/strong>, la tiktoker\u00a0<strong>Lidia Rauet<\/strong> y el youtuber\u00a0<strong>Dj Mariio<\/strong>. Los resultados del estudio concluyen en que los l\u00edmites de la paciencia son de\u00a0<strong>3 minutos<\/strong>, lo mismo que tardas en preparar unos\u00a0<strong>Yatekomo<\/strong>.<\/p>\n<p>Este spot ha sido creado por el equipo de\u00a0<strong>Nacho Ginestra<\/strong>, director creativo en\u00a0<strong>&amp;Ros\u00e0s<\/strong>. Se podr\u00e1 ver en televisi\u00f3n nacional y en diversas plataformas digitales, d\u00e1ndole un<strong> mayor peso al digital<\/strong> por ser el ecosistema preferido por el\u00a0<em>target<\/em> al que va destinado. El anuncio ha sido rodado por\u00a0<strong>Ronan\u00a0<\/strong>y producido por\u00a0<strong>Sr. Alce<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Yatekomo: Lo bueno en un Ya, dos veces bueno\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4U2Dmh-L-WI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Con esta campa\u00f1a,\u00a0<strong>Yatekomo<\/strong> moderniza su voz y busca conectar con la\u00a0<strong>generaci\u00f3n Z<\/strong>, su\u00a0<em>target<\/em> m\u00e1s joven. Para ello, hacen una\u00a0<strong>propuesta de valor atractiva<\/strong> para que se sientan m\u00e1s identificados, m\u00e1s all\u00e1 de los atributos y beneficios funcionales del producto.<\/p>\n<p>\u00abPara conectar de una manera relevante con la generaci\u00f3n Z, tenemos que pensar y actuar como ellos para ser aceptados y formar parte de su comunidad\u00bb, explica <strong>Ginestra<\/strong>, que defiende que \u00abconocer a esta generaci\u00f3n es imprescindible\u00bb, al igual que \u00abentender sus motivaciones, valores y el contexto donde han crecido\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia ganadora del concurso convocado por GB Foods se est\u00e1 encargando de la gesti\u00f3n del desarrollo creativo de la marca Yatekomo a nivel nacional.<\/p>\n","protected":false},"author":6924,"featured_media":122527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6074,6239],"class_list":["post-122525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias-de-publicidad","tag-gb-foods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yatekomo conf\u00eda en &amp;Ros\u00e0s su comunicaci\u00f3n creativa<\/title>\n<meta name=\"description\" content=\"La ganadora del concurso de agencias convocado por GB Foods se est\u00e1 encargando de la gesti\u00f3n del desarrollo creativo de Yatekomo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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