{"id":121661,"date":"2021-03-11T14:50:59","date_gmt":"2021-03-11T13:50:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=121661"},"modified":"2022-03-30T16:15:32","modified_gmt":"2022-03-30T14:15:32","slug":"espanoles-digitalizados-exigentes-compras-onimia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=121661","title":{"rendered":"Los espa\u00f1oles, m\u00e1s digitalizados y exigentes con sus compras &#8216;online&#8217;"},"content":{"rendered":"<p><strong>Casi el 85% de los espa\u00f1oles realizan sus compras <em>online<\/em>. Adem\u00e1s, un 76% desvela que ha aumentado las compras a trav\u00e9s de este canal a ra\u00edz de la pandemia. Estas son algunas de las conclusiones que ha encontrado Consultor\u00eda.io tras elaborar una encuesta para comprender los nuevos h\u00e1bitos de consumo generados por la pandemia.\u00a0<\/strong><\/p>\n<p>Para un\u00a0<strong>80% de los espa\u00f1oles<\/strong>, el tel\u00e9fono m\u00f3vil es su herramienta favorita para comprar en l\u00ednea, especialmente en los meses m\u00e1s restrictivos de la pandemia. Adem\u00e1s, seg\u00fan el <strong>75% de los encuestados<\/strong>\u00a0tambi\u00e9n es muy importante que una marca venda sus productos online.<\/p>\n<p>Por otra parte,\u00a0<strong>m\u00e1s del 76% de los entrevistados<\/strong> ha incrementado sus compras\u00a0<em>online<\/em> a ra\u00edz de la pandemia. Un 72% compra de esta forma al menos una vez al mes, algo que hasta hace unos meses para muchos no era habitual. Asimismo, las\u00a0<strong>mujeres son mucho m\u00e1s asiduas\u00a0<\/strong>a las compras\u00a0<em>online <\/em>(65%) que los hombres (33%).<\/p>\n<h2>Los gastos de env\u00edo: decisivos<\/h2>\n<p>Otra de las consecuencias ha sido una\u00a0<strong>mayor exigencia y calidad\u00a0<\/strong>por parte de los consumidores espa\u00f1oles. En el lado positivo, lo que <strong>m\u00e1s valoran<\/strong> los usuarios por internet es <strong>la seguridad en los pagos<\/strong> (70%), seguido de la <strong>facilidad para realizar cambios y devoluciones<\/strong> (46%) y de la <strong>rapidez en el proceso de compra<\/strong> (42%).<\/p>\n<p>Por el contrario,<strong> un 43%<\/strong> ha llegado a se\u00f1alar que el <strong>mayor error que cometen las marcas es la escasez de informaci\u00f3n que describe los productos, seguido de gastos de env\u00edo elevados<\/strong> (41%) y<strong> falta de atenci\u00f3n al cliente<\/strong> (32%). Sin embargo, uno de los grandes descontentos descansa alrededor de los <strong>gastos de env\u00edo<\/strong>, puesto que si son muy altos, ha llegado a suponer que la mitad de los encuestados hayan decidido dejar de comprar <em>online<\/em> por este motivo.<\/p>\n<p>\u00abCualquier empresario debe saber lo importante que es cuidar al cliente,<strong> ser sincero con ellos y demostrar en cada paso de la venta la calidad del producto<\/strong>. Cada detalle cuenta en el conjunto del\u00a0<em>ecommerce<\/em> y de la empresa. De esta forma, el cliente siempre nos elegir\u00e1 y, con suerte, volver\u00e1\u00bb, explica\u00a0<strong>Jes\u00fas Orozco<\/strong>, CEO y fundador de\u00a0<strong>Consultor\u00eda.io<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La situaci\u00f3n epidemiol\u00f3gica ha empujado a empresas y consumidores a readaptar sus pr\u00e1cticas y h\u00e1bitos de consumo. Las compras &#8216;online&#8217; se han disparado para reducir contagios entre la poblaci\u00f3n. <\/p>\n","protected":false},"author":6924,"featured_media":121672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2154],"class_list":["post-121661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los espa\u00f1oles, m\u00e1s digitalizados y exigentes con sus compras &#039;online&#039;<\/title>\n<meta name=\"description\" content=\"La situaci\u00f3n actual ha empujado a empresas y consumidores a readaptar sus h\u00e1bitos de consumo y venta y las compras &#039;online&#039; se han disparado\" \/>\n<meta name=\"robots\" content=\"index, follow, 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